Nov 23, 2023 / by admin / in: Blog
Consumer Healthcare (CHC) products play a vital role in the lives of individuals, offering solutions for various health and wellness needs. In the competitive landscape of the UK market, mastering digital marketing is crucial for CHC brands to connect with their target audience effectively. In this article, we will explore the dos and don’ts of […]
Continue ReadingNov 12, 2023 / by admin / in: Blog
Effective digital marketing is now essential for personal care firms hoping to succeed in the cutthroat UK market in this era of digitalization. But even with all of the benefits the digital world offers, a lot of brands continue to make basic mistakes that impede their progress. To maintain a strong online presence and long-term […]
Continue ReadingSep 25, 2023 / by admin / in: Blog
If you are a marketer working in the pharmaceutical industry, you should adopt digital communication with HCP in your marcom activities. We concluded here top 20 tips for effective digital communication with HCPs These tips are applied to any specialty, region, or country. We’ve gathered them through our expertise in different specialties such as pediatrics, […]
Continue ReadingSep 18, 2023 / by admin / in: Blog
The pharmaceutical, health, and wellness sectors are unquestionably influenced by the rapidly growing transformative power of digital marketing. As consumer behavior and technology continue to evolve, staying ahead of the curve is crucial for businesses operating in these industries. In this article, we will explore the latest digital marketing trends and strategies in the UK […]
Continue ReadingMar 30, 2023 / by admin / in: Blog
In today’s digital age, selling over-the-counter (OTC) products through traditional brick-and-mortar stores is no longer the only option. With the rise of digital channels, businesses can now take advantage of e-pharmacies, e-commerce platforms, and social media shops to reach a wider audience and increase their sales. In this article, let’s discuss how to use these […]
Continue ReadingNov 21, 2022 / by admin / in: Blog
The term “Shoppertainment” refers to how brands increase sales by offering more exciting and engaging shopping experiences. It is a combination of the words “shopping” and “entertainment.” Read on to learn how pharmaceutical companies can make the best of it. Have You Heard About Shoppertainment? Shoppertainment is the content-driven commerce that integrates content and community […]
Continue ReadingMar 29, 2022 / by admin / in: Blog
GlaxoSmithKline (GSK) is a giant manufacturer of prescription drugs, vaccines, and consumer health products. For those of you who do not know, marketing pharmaceutical products can be tough due to the regulations set in many countries to avoid misleading information, as it directly affects human health. What was astonishing, is what GSK made back in […]
Continue ReadingOct 06, 2021 / by admin / in: Blog
You are surfing the internet to kill some time and see how things are going around you until got to your Facebook or IG. Then, you find out the page does not want to load, or probably you are trying to reach out to someone on WhatsApp, but he doesn’t seem to receive your messages […]
Continue ReadingOct 03, 2021 / by admin / in: Blog
a new report from app analytics firm App Annie shows that TikTok outperforms YouTube in average watch time in the US.
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