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Enhancing Healthcare Professional Education: The Power of Gamification in Pharma-Sponsored Programs

Jan 18, 2024 / by admin / in: Blog

Healthcare is an ever-evolving field where staying current with the latest advancements is not just a preference but a professional imperative for healthcare professionals (HCPs). Acknowledging this, pharmaceutical companies have taken a progressive step by sponsoring educational programs aimed at keeping HCPs well-informed. In recent years, a transformative element has been introduced to these programs […]

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Digital Communication with UK Healthcare Professionals: A Comprehensive Guide for Pharma Marketers

Dec 20, 2023 / by admin / in: Blog

Digital Communication with UK Healthcare Professionals: A Comprehensive Guide for Pharma Marketers

The pharmaceutical industry in the United Kingdom is evolving, and so are the strategies for reaching healthcare professionals (HCPs). As digital communication becomes increasingly vital, pharma marketers must align their approaches with the unique dynamics of the UK healthcare landscape. In this guide, we explore essential steps for effective digital communication with HCPs in the […]

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The Power of videos in the healthcare digital marketing

Oct 11, 2023 / by admin / in: Blog

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For years, video has developed into a potent tool for storytelling and communication. It can successfully convey messages, grab viewers’ attention, and create feelings. Utilizing video marketing can revolutionize the way health and wellness companies connect with and engage with their target market. Let’s explore the significance of video marketing for the healthcare sector and […]

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Digital Marketing Trends in Pharma, Health, and Wellness: What’s Next for the UK Market?

Sep 18, 2023 / by admin / in: Blog

Digital-marketing-trends-pharma-health-wellness-UK

The pharmaceutical, health, and wellness sectors are unquestionably influenced by the rapidly growing transformative power of digital marketing. As consumer behavior and technology continue to evolve, staying ahead of the curve is crucial for businesses operating in these industries. In this article, we will explore the latest digital marketing trends and strategies in the UK […]

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Unveiling the Power of Advertising Appeals in Captivating Audiences In Pharma and Healthcare

Jul 03, 2023 / by admin / in: Blog

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One powerful approach that holds immense potential is the utilization of advertising appeals.

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QV BABY & EUREKA DIGITAL WIN GLOBAL BUSINESS EXCELLENCE AWARD

Mar 19, 2023 / by admin / in: Blog

QV BABY-EUREKA DIGITAL-GLOBAL-BUSINESS-EXCELLENCE-AWARD

QV Baby and Eureka Digital have just been announced as winners of the Outstanding Social Media Campaign category at the 2022 Global Business Excellence Awards! The Global Business Excellence Awards pride themselves on having a large panel of independent expert judges who select winners according to strict criteria for each category and sector, focusing on […]

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WHAT’S SHOPPERTAINMENT? HOW TO USE IT FOR HEALTH AND WELLNESS PRODUCTS?

Nov 21, 2022 / by admin / in: Blog

The term “Shoppertainment” refers to how brands increase sales by offering more exciting and engaging shopping experiences. It is a combination of the words “shopping” and “entertainment.” Read on to learn how pharmaceutical companies can make the best of it. Have You Heard About Shoppertainment? Shoppertainment is the content-driven commerce that integrates content and community […]

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What you need to know about digital health

Sep 13, 2022 / by admin / in: Blog

What you need to know about digital health

Many technologies have become used in the healthcare field. From artificial intelligence and mobile applications to wearable devices, tracking your health daily has never been easier and more accurate. Now we can diagnose illnesses, find the best treatments, and get a contactless healthcare system without leaving the comfort of our homes. These technologies have been […]

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FIVE QUESTIONS TO ASK YOURSELF TO PLAN AN EFFECTIVE DIGITAL MARKETING STRATEGY

Jul 19, 2022 / by admin / in: Blog

five-questions-to-ask-yourself-to-plan-an-effective-digital-marketing-strategy

Over five billion people use the internet today. That is equivalent to 63% of the world’s total population. For all that, only a true marketer knows how to use the internet to make a brand more noticeable and increase conversions. To plan an effective digital marketing strategy like a master, you must ask yourself a […]

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