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Pharma Is Expanding Digital Ad Spend [Why and How]

May 04, 2021 / by admin / in: Blog

pharma-expanding-digital-ad-spend

2020 was a busy year for pharmaceutical companies, and it was not limited to big companies. Pharmaceutical companies were required not just to provide high-demand products but to find new ways to reach their buyers. Pharmaceutical companies adopted digital transformation more than ever to publish regular educational content or for advertising. Due to the many […]

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People Spent On Apps In Q1 2021 More Than Ever

Apr 15, 2021 / by admin / in: Blog

People-Spent-On-Apps-In-Q1-2021-More-Than-Ever

A few years ago, many people would rather use the free version of an app and watch some display ads than a paid ad-free version. In Q1 2021, consumer spending has set a record by reaching 40% year-over-year on apps from Q1 2020. In 2020, people spent more on apps and downloaded more apps across […]

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Digital Marketing Key Insights about Ramadan in Egypt in 2021

Mar 29, 2021 / by admin / in: Blog

digital-marketing-key-insights-about-ramadan-in-egypt-in-2021

Did you know? 99% of surveyed observers in Egypt think Ramadan is more important than other festivals celebrated during the year. Here are a few insights regarding digital marketing in the month of Ramadan. Interesting Facts FB research revealed that 42% of Ramadan observers in Egypt who shop during the season report purchasing more, whether […]

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How Animated Drama Videos Educated People About the Health Hazards of Tobacco [Case Study]

Mar 23, 2021 / by admin / in: Blog

how-animated-drama-videos-educated-people-about-the-health-hazards-of-tobacco-case-study

Health awareness campaigns have recently shifted to be mainly online due to many reasons, such as rising numbers of internet users and increase in online consumption besides COVID-19, which forced people to spend more time at home thus, online navigation has become an integral part of their day. On the other hand, people have become […]

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Skincare Market Revenue Dramatically Increases Due to The Increased Investment in Product R&D

Mar 21, 2021 / by admin / in: Blog

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Skincare, acne, and beauty products are some of the most topics people google. There is no wonder studies show skincare market revenue is expected to hit $200.25 Billion by 2026. The main companies covered in these studies are Unilever, Procter & Gamble, L’Oréal Professional and Estée Lauder Inc., And Shiseido Co., Ltd, Beiersdorf AG, Johnson […]

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Clubhouse Social Networking App Has Taken the World by Storm!

Feb 16, 2021 / by admin / in: Blog

Clubhouse

While everyone was busy with the Coronavirus, how to avoid it, and the losses that happened during 2020, some were working silently to offer new things that would benefit others and make the world better. The topic that has taken the world by storm now is called Clubhouse – a social networking app. At first […]

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YouTube Audio Ads Are on the Market!

Jan 18, 2021 / by admin / in: Blog

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According to YouTube, “With music video streaming at an all time high on YouTube—more than 50 percent of logged-in viewers who consume music content in a day consume more than 10 minutes of music content—we’re introducing new solutions for your brand to be seen, heard and recognized alongside music content.” This is when YouTube introduced […]

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7 Digital Marketing Trends for Pharma In 2021

Dec 09, 2020 / by admin / in: Blog

7-digital-marketing-trends-for-pharma-in-2021

The year 2020 came with all the unexpected, as the spread of the Coronavirus changed the course of everything. People’s behavior has changed, so they work from home, and the use of the Internet has increased. Online purchases have never been higher. Also, there are many types of products that have become in high demand, […]

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Snapchat Took Up the Challenge and Launched A New Feature “Spotlight”

Nov 25, 2020 / by admin / in: Blog

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The competition between social networks continues. It is Snapchat’s turn to introduce something new by launching a competitor to Tiktok and Instagram Reels! Snapchat has finally announced the launch of a new feature called “Spotlight” the looks like the reels in Tiktok and Instagram. What Does It Look Like? The Spotlight feature will show the […]

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