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How OTC brands capitalize on Eid promoting sales?

Apr 28, 2022 / by admin / in: Blog

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Did you know that 38% of travelers in the UAE said that they planned to travel by plane for Eid compared to 42% in the KSA? While private schools’ students are waiting to enjoy a 7-day long holiday as announced by the KHDA to start on Monday, May 2, marketing agencies for well-known brands are […]

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The 4 Secrets Needed to Put Digital Marketing Pharma Companies Into Action in Ramadan [MENA]

Apr 13, 2022 / by admin / in: Blog

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Digital marketing in Ramadan is unlike any time of the year. The consumer purchase behavior is distinguishable, the level of consumption varies, and the type of products that people consume are not the same. Here are a few statistics: People spend 53% more in Ramadan. 40% of people search for offers during the holy month. […]

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6 Quick Tips For Digital Marketing Pharmaceutical Companies in MENA In Ramadan

Apr 05, 2022 / by admin / in: Blog

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Ramadan is a special occasion in the Middle East and North Africa (MENA). People have different habits and different lifestyles, and their behavior is so distinguishable, as well as their buying experiences. Hence, different digital marketing strategies to implement. Here are some suggestions for establishing a winning marketing strategy during the holy month. Be Present […]

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CASE STUDY ON GSK KSA and UAE: YOUTUBE VS TV ADS [WHICH IS BETTER]

Mar 29, 2022 / by admin / in: Blog

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GlaxoSmithKline (GSK) is a giant manufacturer of prescription drugs, vaccines, and consumer health products. For those of you who do not know, marketing pharmaceutical products can be tough due to the regulations set in many countries to avoid misleading information, as it directly affects human health. What was astonishing, is what GSK made back in […]

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DIGITIZATION IN PHARMACEUTICALS: WINNING AN ADVANTAGE IN OPERATIONS

Jan 24, 2022 / by admin / in: Blog

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Technology has done both harm and benefit to people to the maximum. One of the best ways we put technology to good use is the way we can take care of our health through mobile applications and get detailed reports about our bodies at the push of a button. One of the best decisions many […]

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Metaverse & Healthcare

Dec 05, 2021 / by admin / in: Blog

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Metaverse as many of us know it, is a virtual world that enables us to live in deal with things and places within that world. What is more interesting is the ways metaverse can be applied in various fields to help the world be a better world. The idea of metaverse itself has been around […]

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Digitization, Digitalization, And Digital Transformation Explained

Nov 18, 2021 / by admin / in: Blog

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As the dependence on the Internet increases in various fields, many new terms evolve, which increases confusion and which one to use. Whether you are a brand owner looking to embrace online marketing and include it in your campaigns or someone who wants to increase your knowledge about digital marketing, you might find yourself using […]

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Tiktok Surpasses Youtube for Average Watch Time In The US And The UK

Oct 03, 2021 / by admin / in: Blog

Tiktok Surpasses Youtube for Average Watch Time In The US And The UK

a new report from app analytics firm App Annie shows that TikTok outperforms YouTube in average watch time in the US.

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Supplement Sales See More Than 50% Year-Over-Year Growth On Amazon!

Sep 15, 2021 / by admin / in: Blog

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Amazon has made many achievements lately making e-commerce more prosperous than it is. One of these recent achievements was launching a plant in Egypt. Amazon as we know it is an e-commerce website. The company itself is an American multinational company founded in 1994 and is focused on e-commerce, cloud computing, digital broadcasting, and artificial intelligence. But […]

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