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Custom Audience and Lookalike Audience Tools on Facebook

Sep 09, 2021 / by admin / in: Blog

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For years, digital marketers adjusted their marketing strategies to fit each brand’s specific target audience. By creating the right buyer persona, brands could reach the right customer. That is what we mean by Inbound marketing. You deliver the right message to the right people at the right time every single time. Old-School Marketing Techniques were […]

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Facebook Records The Fastest Quarterly Growth In Five Years

Aug 04, 2021 / by admin / in: Blog

Despite concerns and regulatory criticism surrounding misinformation on Facebook, it is still showing the fastest growth since 2016. However, the company warns of a possible slowdown in the second half of the year. In the prior quarter, Facebook’s revenue grew by 48%. In the second quarter, it is shown increase 56% in revenue. The company […]

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Facebook launches Live-Stream Shopping Events

May 26, 2021 / by admin / in: Blog

facebook-launches-live-stream-shopping-events

Facebook is taking the subsequent step in its evolving eCommerce push with the introduction of a brand new “Live Shopping Fridays” collection, which is able to see the platform host live-streamed buying experiences, in conjunction with chosen retailers, that can invite viewers to ask questions on merchandise, and make purchases, all in-stream. As explained by Facebook: “Starting this […]

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Facebook Video ad metrics have gone better, here is how it changed?

Mar 17, 2019 / by admin / in: Blog

fb-ads-metrics

As per Facebook:” When it comes to video ads, we give people the same control and high-quality experience that they enjoy when watching videos from friends and family. This means that people can scroll through a video in their News Feed, tap through different videos in their stories feed and rewatch or skip different sections […]

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WhatsApp will join the convoy soon, Ads are coming to the platform

Mar 10, 2019 / by admin / in: Blog

whatsapp-ads

It was only a matter of time for WhatsApp as it will soon allow companies to purchase ads within WhatsApp Status, the platform’s own variation of Stories. As reported by WhatsApp’s Vice President Chris Daniels who said: “We’re going to be putting ads in ‘Status’. That’s going to be a primary monetization mode for the […]

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How can Brands benefit from Facebook AI “Rosetta”

Mar 06, 2019 / by admin / in: Blog

fb-AI

As long as social media is integrated more and more in our life, visual become more predominant! Hence, social platforms need to develop ways to detect and classify image and video content, enabling them to better surface relevant posts in search. From this point, Facebook has been working on its advanced image recognition tool, which […]

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Facebook bringing back search ads again!

Feb 27, 2019 / by admin / in: Blog

facebook-ads-search

As Facebook is always keen to make more ads placements on its platforms, in order to get more and more of revenues. Facebook started to test search ads in search results, Facebook did it before for the first time from 2012 till 2013 then turned it down. This time, it’s going to be tested by […]

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Is IGTV good for your brand?

Jul 25, 2018 / by admin / in: Blog

IGTV for business

After successful eight years for Instagram with billions of users, Instagram has now launched a new longer-form video platform called IGTV that takes aim at media rivals like YouTube – and it’s a move that could pay off significantly for brands. According to Kevin Systrom calls the new offering the firm’s “most exciting feature to […]

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Stories new options for Facebook and Instagram

/ by admin / in: Blog

facebook and instagram stories

New options have been evolved to Facebook and Instagram stories with additional functionality. Facebook Stories has added new sticker options not only to enable weather and location but also to tag friends using the ‘Name’ sticker. The same applies to Instagram stories. Some accounts have seen Stories-like polls for Facebook Stories which might be in […]

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