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Pharma Is Expanding Digital Ad Spend [Why and How]

May 04, 2021 / by admin / in: Blog

pharma-expanding-digital-ad-spend

2020 was a busy year for pharmaceutical companies, and it was not limited to big companies. Pharmaceutical companies were required not just to provide high-demand products but to find new ways to reach their buyers. Pharmaceutical companies adopted digital transformation more than ever to publish regular educational content or for advertising. Due to the many […]

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People Spent On Apps In Q1 2021 More Than Ever

Apr 15, 2021 / by admin / in: Blog

People-Spent-On-Apps-In-Q1-2021-More-Than-Ever

A few years ago, many people would rather use the free version of an app and watch some display ads than a paid ad-free version. In Q1 2021, consumer spending has set a record by reaching 40% year-over-year on apps from Q1 2020. In 2020, people spent more on apps and downloaded more apps across […]

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Digital Marketing Key Insights about Ramadan in Egypt in 2021

Mar 29, 2021 / by admin / in: Blog

digital-marketing-key-insights-about-ramadan-in-egypt-in-2021

Did you know? 99% of surveyed observers in Egypt think Ramadan is more important than other festivals celebrated during the year. Here are a few insights regarding digital marketing in the month of Ramadan. Interesting Facts FB research revealed that 42% of Ramadan observers in Egypt who shop during the season report purchasing more, whether […]

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How Animated Drama Videos Educated People About the Health Hazards of Tobacco [Case Study]

Mar 23, 2021 / by admin / in: Blog

how-animated-drama-videos-educated-people-about-the-health-hazards-of-tobacco-case-study

Health awareness campaigns have recently shifted to be mainly online due to many reasons, such as rising numbers of internet users and increase in online consumption besides COVID-19, which forced people to spend more time at home thus, online navigation has become an integral part of their day. On the other hand, people have become […]

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Skincare Market Revenue Dramatically Increases Due to The Increased Investment in Product R&D

Mar 21, 2021 / by admin / in: Blog

skincare-market-revenue-dramatically-increases-due-to-the-increased-investment-in-product-rd

Skincare, acne, and beauty products are some of the most topics people google. There is no wonder studies show skincare market revenue is expected to hit $200.25 Billion by 2026. The main companies covered in these studies are Unilever, Procter & Gamble, L’Oréal Professional and Estée Lauder Inc., And Shiseido Co., Ltd, Beiersdorf AG, Johnson […]

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Global OTC market growth in 2021

Mar 02, 2021 / by admin / in: Blog

global-otc-market-growth-in-2021

Non-prescription medicine has always been an integral part of our life as the market is growing year by year. Since the Coronavirus outbreak, the demand for these drugs has increased dramatically. As people became more aware of their health, the need for OTC products has increased. OTC drugs are medications we can use without the […]

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Clubhouse Social Networking App Has Taken the World by Storm!

Feb 16, 2021 / by admin / in: Blog

Clubhouse

While everyone was busy with the Coronavirus, how to avoid it, and the losses that happened during 2020, some were working silently to offer new things that would benefit others and make the world better. The topic that has taken the world by storm now is called Clubhouse – a social networking app. At first […]

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YouTube Audio Ads Are on the Market!

Jan 18, 2021 / by admin / in: Blog

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According to YouTube, “With music video streaming at an all time high on YouTube—more than 50 percent of logged-in viewers who consume music content in a day consume more than 10 minutes of music content—we’re introducing new solutions for your brand to be seen, heard and recognized alongside music content.” This is when YouTube introduced […]

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Tiktok parent company is entering the health industry using AI

Dec 27, 2020 / by admin / in: Blog

tiktok-parent-company-is-entering-health-industry-using-ai

If you do not know what ByteDance is, it is TikTok’s Chinese parent company. But the big news here is that their capabilities do not end there. ByteDance is stepping inside the health industry as it planned to branch out to a business other than advertising and live streaming sales. That is when it has […]

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