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How OTC brands capitalize on Eid promoting sales?

Apr 28, 2022 / by admin / in: Blog

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Did you know that 38% of travelers in the UAE said that they planned to travel by plane for Eid compared to 42% in the KSA? While private schools’ students are waiting to enjoy a 7-day long holiday as announced by the KHDA to start on Monday, May 2, marketing agencies for well-known brands are […]

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The 4 Secrets Needed to Put Digital Marketing Pharma Companies Into Action in Ramadan [MENA]

Apr 13, 2022 / by admin / in: Blog

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Digital marketing in Ramadan is unlike any time of the year. The consumer purchase behavior is distinguishable, the level of consumption varies, and the type of products that people consume are not the same. Here are a few statistics: People spend 53% more in Ramadan. 40% of people search for offers during the holy month. […]

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CASE STUDY ON GSK KSA and UAE: YOUTUBE VS TV ADS [WHICH IS BETTER]

Mar 29, 2022 / by admin / in: Blog

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GlaxoSmithKline (GSK) is a giant manufacturer of prescription drugs, vaccines, and consumer health products. For those of you who do not know, marketing pharmaceutical products can be tough due to the regulations set in many countries to avoid misleading information, as it directly affects human health. What was astonishing, is what GSK made back in […]

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Tiktok Surpasses Youtube for Average Watch Time In The US And The UK

Oct 03, 2021 / by admin / in: Blog

Tiktok Surpasses Youtube for Average Watch Time In The US And The UK

a new report from app analytics firm App Annie shows that TikTok outperforms YouTube in average watch time in the US.

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Custom Audience and Lookalike Audience Tools on Facebook

Sep 09, 2021 / by admin / in: Blog

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For years, digital marketers adjusted their marketing strategies to fit each brand’s specific target audience. By creating the right buyer persona, brands could reach the right customer. That is what we mean by Inbound marketing. You deliver the right message to the right people at the right time every single time. Old-School Marketing Techniques were […]

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Amazon Has Launched in Egypt!

Sep 02, 2021 / by admin / in: Blog

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E-commerce websites have become one of the most widely used platforms in the Arab world, after social media platforms. Where sellers and businesses of all sizes use them to sell their products and double their sales and profits. On the other hand, web users are increasing, and people are embracing online shopping more and more. […]

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India’s Himalaya Wellness Will Build an AED120 Million Herbal Plant in Dubai Industrial City

Aug 26, 2021 / by admin / in: Blog

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Medicinal herbs have been used for many purposes since the beginning of time. Not only for food but also for fighting diseases, fungi, and insects. Now, medicinal plants have become one of the most important products produced by drug companies. They are also more trusted and liked by the public than other types of medications. […]

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Instagram Lens For Brand Activation

Aug 10, 2021 / by admin / in: Blog

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From reels to Instagram stories, people have posted and watched tons of content. Some of which are educational, some are entertaining, but the common thing is they are never-ending. One of the things that are getting attention these days is the trends where someone posts something funny then, everyone reposts the same idea their way.  […]

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Facebook Records The Fastest Quarterly Growth In Five Years

Aug 04, 2021 / by admin / in: Blog

Despite concerns and regulatory criticism surrounding misinformation on Facebook, it is still showing the fastest growth since 2016. However, the company warns of a possible slowdown in the second half of the year. In the prior quarter, Facebook’s revenue grew by 48%. In the second quarter, it is shown increase 56% in revenue. The company […]

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