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Custom Audience and Lookalike Audience Tools on Facebook

Sep 09, 2021 / by admin / in: Blog

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For years, digital marketers adjusted their marketing strategies to fit each brand’s specific target audience. By creating the right buyer persona, brands could reach the right customer. That is what we mean by Inbound marketing. You deliver the right message to the right people at the right time every single time. Old-School Marketing Techniques were […]

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Facebook Records The Fastest Quarterly Growth In Five Years

Aug 04, 2021 / by admin / in: Blog

Despite concerns and regulatory criticism surrounding misinformation on Facebook, it is still showing the fastest growth since 2016. However, the company warns of a possible slowdown in the second half of the year. In the prior quarter, Facebook’s revenue grew by 48%. In the second quarter, it is shown increase 56% in revenue. The company […]

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Pharma Is Expanding Digital Ad Spend [Why and How]

May 04, 2021 / by admin / in: Blog

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2020 was a busy year for pharmaceutical companies, and it was not limited to big companies. Pharmaceutical companies were required not just to provide high-demand products but to find new ways to reach their buyers. Pharmaceutical companies adopted digital transformation more than ever to publish regular educational content or for advertising. Due to the many […]

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Digital Marketing Key Insights about Ramadan in Egypt in 2021

Mar 29, 2021 / by admin / in: Blog

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Did you know? 99% of surveyed observers in Egypt think Ramadan is more important than other festivals celebrated during the year. Here are a few insights regarding digital marketing in the month of Ramadan. Interesting Facts FB research revealed that 42% of Ramadan observers in Egypt who shop during the season report purchasing more, whether […]

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Successful Digital Marketing Launches of Consumer Healthcare Products

Nov 04, 2020 / by admin / in: Blog

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While social media marketing is an ongoing process, the most critical phase in social media marketing is the campaign launch. It is a one-time step that if done correctly can save you a lot in to advertise the brand. Launching a campaign for consumer healthcare products involves planning for proper timing, building content strategy, choosing the […]

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Case Study: How Neurovit Has Made A Splash on Social Media Within A Few Months

Sep 21, 2020 / by admin / in: Blog

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Can you guess what’s the number one vitamin supplement known in Egypt to treat nerve inflammation? Correct, it’s Neurovit. Neurovit is a supplement that contains vitamin B complex and helps relieve pain from nerve infections associated with diabetes or back pain and sciatica. Neurovit has been a market leader VitB (1,6,12) in Egypt for decades […]

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Case Study: How Short Videos Helped Alborg Social Media Marketing in Egypt

Sep 15, 2020 / by admin / in: Blog

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A picture is worth a thousand words, but what do your thing of videos? The use of videos on social media has been widely used over the past few years. Videos perform the best when it comes to achieving a certain amount of reach or engagements, followed by images, then pure caption. In this article […]

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How Digital Transformation Has Changed The Way Brands Work

Apr 12, 2020 / by admin / in: Blog

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Now that the number of coronavirus cases and deaths is on the increase, the vast majority of people have shut down their businesses or stay at home; digital transformation has become inevitable. Here is what you need to know about digital transformation and how it can help businesses in a time of crisis. What’s Digital […]

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Attract, Engage and Delight Customers this Ramadan

May 16, 2019 / by admin / in: Blog

Like every year, Ramadan comes back with good and blessings but people are using screens more than ever, making brands compete to rank the best among Ramadan Ads. Moreover, it’s a good chance for brands and companies to serve and connect with the right people. In order to do that, there must be an understanding […]

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