When patients, consumers, or HCPs ask ChatGPT or other AI platforms about your product category, medical services, or scientific resources, does your brand appear in the answer?
Research found that 52% of surveyed HCPs used AI search tools for work, while 32% of adults had used AI chatbots for health information and advice.
Yet publishing useful content and attracting visitors from Google doesn’t automatically mean these audiences will find your brand in AI answers.
For pharma, health and wellness marketers in Dubai, this makes AI search visibility worth assessing: is your brand mentioned, or your website cited, when people ask relevant questions?
Generative Engine Optimization, or GEO, works alongside SEO to improve those opportunities across platforms such as ChatGPT, Gemini, Claude and Perplexity.
Here are five questions to help you identify gaps, evaluate results and understand how an SEO and GEO partner can help:
Q1. Is Your Brand Appearing in the AI Answers That Matter?
Check whether your brand appears in AI answers when patients, consumers or HCPs ask questions related to what you offer.
For example:
- “What are the best moisturizers for sensitive skin in the UAE?”
- “What are the best hospitals in Melbourne?”
- “Give me clinical trial evidence on GLP-1 medicines for weight management?”
- “What is the best pain killer for cluster headaches in the UK?”
Does your brand get mentioned, or is your website cited? Which competitors appear instead?
And if your brand appears, is the information accurate?
Look for outdated details, unsupported claims or misleading descriptions of your products, services or scientific resources that could affect how your audience understands your brand.
At Eureka Digital, our SEO and GEO services assess your visibility, information accuracy, content and technical website barriers to identify gaps and build a plan tailored to your business goals.
Q2. Can SEO and GEO Work Together to Improve Discoverability?
Yes. SEO strengthens your website’s search foundations, while GEO focuses on improving its opportunities to appear in AI-generated answers.
Google’s guidance confirms that established SEO practices remain relevant to AI Overviews and AI Mode.
Another factor to consider is your website’s accessibility! Inaccessible pages, unclear content and weak navigation can hold back your visibility in search results and AI answers.
So, before investing in more content, make sure your website gives that content a chance to be found.
An integrated approach to SEO and GEO addresses these barriers while making your content useful and your brand information consistent.
Case Study: Our Client, a Leading Healthcare Group in the UAE
The client needed stronger visibility for medical specialties and services beyond searches for its own name.
Our approach combined website optimization, local SEO, internal linking and bilingual content in English and Arabic addressing relevant health questions. We evolved the strategy to support discovery across traditional search and AI platforms.
Results:
- AI search visibility: Appeared in health-related answers across Google AI Overviews, ChatGPT, Perplexity and Gemini.
- Overall search growth: Comparing the same month before and after one year of working together, total impressions grew by 267% (from 251K to 923K) and total clicks increased by 30% (from 5.13K to 6.7K).
Explore the Full SEO and GEO case study.
Q3. What Makes Healthcare Content Discoverable?
Healthcare content needs accurate information, clear answers and a review process suited to its audience.
A product page, patient education article, and HCP resource have different requirements. Focus on:
- Medical credibility: relevant expertise, supporting references and medical review.
- Clear structure: direct answers to the questions your audience ask.
- Local relevance: accurate market information and language adapted to your audience.
- Appropriate access: a clear distinction between public information and restricted HCP materials.
Case Study: Our Client, a Multinational Pharma Company, UAE
The client’s HCP portal faced technical barriers and had limited publicly discoverable content, making it harder for HCPs to find its resources through search.
We resolved technical issues and worked with the client’s medical, regulatory and legal teams to expand public content where appropriate, creating new entry points for HCPs to discover the portal. We also improved navigation and the user journey to guide them towards deeper resources and registration.
Within one year:
- The portal attracted around 18,000 visits across SEO, GEO and other channels.
- It generated 300+ HCP organic registrations.
Read the HCP engagement case study.
Q4. How Should You Measure AI Search Visibility?
Track brand mentions, website citations, information accuracy and conversions from identifiable AI referrals.
A useful report should answer:
- Which relevant questions produce brand mentions or website citations?
- Which competitors appear in answers to those same questions?
- Are your products, services and availability described correctly?
- Do identifiable AI referrals lead to enquiries, registrations or purchases?
Monitor a consistent set of questions over time, recording the platform, language and date, as AI answers can vary.
Use these findings to assess progress against your business goals, whether that means HCP registrations, OTC product purchases, or product discovery.
For more on evaluating an agency’s reporting and results, read SEO Services in the UAE: 5 Questions to Choose the Right Agency.
Q5. Why Choose Eureka to Improve Your Brand’s AI Search Visibility?
- Industry specialization: We focus on pharma, health and wellness brands, with strategies suited to their audiences and communication requirements.
- Healthcare expertise: Our 70-person team includes 25 pharmacists and physicians alongside technical and content specialists. This helps us develop medically credible, accurate content and improve its discoverability.
- Proven track record: Our case studies cover multinational pharma companies, healthcare providers, and personal care products brands, demonstrating experience with different search journeys, from HCPs seeking scientific resources to patients looking for services or products.
- Market experience: We work across the UK, Europe, the Middle East and Australia, adapting content and search strategies to local languages, audience behavior and market requirements.
- Technology adaptation: We have integrated GEO into our clients’ SEO strategies and applied AI across other marketing activities.
We also apply this approach to our own business. Prospective clients have discovered Eureka Digital through AI search and contacted us about our services.
Ready to Improve Your Healthcare Brand’s AI Search Visibility?
AI is changing how people find health information and explore health-related products. Developments such as ChatGPT ads and AI shopping create further opportunities to reach relevant audiences where available and appropriate.
Your strategy needs to adapt to these developments while reflecting your audience’s needs, regulatory requirements and business goals.
That’s where Eureka Digital comes in: a multi-award-winning digital marketing agency working with pharma, health and wellness brands across the UK, Europe, the Middle East and Australia.
Explore our AI marketing solutions for pharma, health and wellness brands.
Book your free SEO and GEO audit!
We’ll review your website, content and AI search visibility to identify what’s working, what’s missing and where to focus next.
Email: info@eureka-digital.co.uk
Phone / WhatsApp: +971 58 674 4703
