QV Skincare is Australia’s No. 1 skincare brand, trusted for more than 50 years and available in over 20 countries worldwide. The brand is owned by Ego Pharmaceuticals.
Over the years, QV has built a strong presence across the Middle East, offering a wide range of personal care products for the face, body, and hair, including products formulated for oily, dry, and sensitive skin.
Most recently, QV launched its Dermcare range in the Middle East, a specialised skincare line developed for eczema-prone skin. Eureka Digital supported the launch by building a strong digital presence through a comprehensive social media service.
1. A Long-Term Partnership with Ego Pharmaceuticals
We have partnered with Ego Pharmaceuticals for more than 10 years, supporting its brands across the Middle East, the United Kingdom, and Australia.
For QV specifically, we have served as a trusted digital marketing partner, creating multiple campaigns that have helped position the brand as a market leader in the personal care industry across the Middle East.
Our work has also received international recognition, earning five global awards for creativity and campaign excellence.
Check out our work with QV in the UK
2. About QV Dermcare
QV Dermcare is a new specialised skincare range from QV, developed specifically for eczema-prone skin. Its products are designed to:
- Support and repair the skin barrier
- Improve skin hydration
- Reduce itching
- Relieve dryness and discomfort
3. Building QV Dermcare’s Digital Presence
As we are managing QV Middle East’s social media platforms, we developed a complete launch campaign introducing QV Dermcare to the Middle East audiences.
Through our social media service, we created informative, benefit-led content that highlighted the everyday challenges faced by people with eczema-prone skin and explained how the QV Dermcare range can support their daily skincare routine.
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Aesthetic Product-Focused Social Media Posts
We created visually attractive social media posts that introduced the QV Dermcare range.
Read more: Digital Content Services in Dubai: From Aesthetic Content to Real Conversions
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Eye-catching 3D Videos
Our team produced high-quality 3D videos that presented the products in a dynamic and visually engaging format. These videos helped attract attention while showcasing the range’s packaging, features, and key benefits.
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Product-Explainer Videos
We developed explanatory videos that simplified the range’s benefits and helped audiences understand how QV Dermcare supports skin hydration, relieves itching, and helps repair the skin barrier.
Read more: FAQs About Video Production Services in Dubai | For Pharma and Health Brands
4. Extending the Campaign Beyond Social Media
The campaign achieved hundreds of thousands of views and significant reach across social media platforms, including TikTok, Instagram, and YouTube, helping to build awareness of the new QV Dermcare range across the region.
The videos were also displayed on indoor and outdoor screens at pharmacies across the UAE, extending the launch beyond social media and strengthening QV Dermcare’s in-store visibility and promotion.
Final Word
At Eureka, we help pharma, health and wellness brands strengthen their digital presence and grow into market leaders through strategic digital marketing, with specialized expertise in social media services.
We operate across multiple regions through our key offices and regional representation:
📍 United Kingdom | London
📍 Australia | Melbourne
📍 United Arab Emirates | Dubai
📍 Saudi Arabia | Riyadh
Whether you are launching a new product, entering a new market, or looking to elevate your brand’s digital presence, our team is here to support you.
Contact us now through:
Email: info@eureka-digital.co.uk
Phone / WhatsApp: +971 58 674 4703
