Jun 12, 2022 / by admin / in: Blog
Laying a foundation for success has never been an easy job. We must exert much effort not only on being customer-centric and solving problems but also on providing consistent quality in all aspects so that our customers will buy the promise.
Seven years ago, digital marketing was flourishing, and social media was on fire. During that time, there has always been a lack of proper health education. Except for some trusted entities and organizations, most of the content we found online was merely myths, rumors, untested home formulations, individual experiences shared on forums and social media by untrusted people, etc.
A GLIMPSE OF LIGHT
A notable gap began to emerge in the health sector whereby an agency with the right tools could harness the power of digital marketing to help health and wellness brands grow and deliver the right piece of information to the right consumers, patients, and caregivers. Consequently, Eureka Digital was founded to provide real value while marketing pharmaceutical and wellbeing products.
Eureka Digital takes on a customer health-centric culture and declines to work with brands that are inconsistent with its own principles. A couple of years ago, the Agency received an irresistible opportunity to work on a campaign for one of the world-famous tobacco companies and grow their online presence but chose to decline the offer because it contradicted with their own values. It was a coincidence that a couple of months later the World Health Organization got in touch to conduct an awareness campaign about smoking hazards and how to guide people to smoking cessation.
GETTING THE BALL ROLLING
It all started by building a powerful team of physicians and pharmacists who are all enthusiastic about digital marketing, aware of tech solutions, and highly competent in communicating with the public.
The team members have inspiring stories of a career shift, some are gynecologists while others are pediatricians, and Eureka Digital also has dentists and many pharmacists on board! Although they do not practice medicine in clinics and hospitals, they could help hundreds of thousands of people in the Middle East by providing accurate information and delivering simple messages
Eureka Digital now works with leading multinational pharmaceutical brands such as Sanofi, AstraZeneca, Ego pharmaceuticals, Pfizer, Abbott, and Merck. As part of its efforts to support existing and prospective clients, the Agency has customized digital marketing sessions and workshops with real case studies to help them know more about the updates and evolving techniques that we use to promote over-the-counter products or educate patients, caregivers, or healthcare professionals.
Do you wish to make an impact in the healthcare world using digital marketing? Contact one of our team members and get more people to engage with you online now!