PHARMA AND HEALTHCARE DIGITAL MARKETING STATISTICS THAT WILL BLOW YOUR MIND

Did you know that 83% of adult internet users search online for health information? Of course, this can differ from one age group to another, but the fact is, more and more people depend on the internet to look for answers. This means the use of the internet to communicate with patients or people who look up solutions by healthcare providers is inevitable. So, what does that mean when it comes to promoting healthcare products or services? Exactly, embracing digital marketing is a must now.

Here is a detailed analysis of how many people use the internet to search for diseases based on age group.

• 97% of those who are between 18 – 28 use the internet to search for diseases and treatments.
• 96% of those who are between 30 – 49 use the internet to search for diseases and treatments.
• 80% of those in the age group 50 – 64 use the internet to search for diseases and treatments.
• And finally, people who are 65 and above 36%.

Also, some types of health information, specific diseases, or medical problems are most searched. Here are a few statistics based on the USA.

66% have searched about a specific disease or medical problem

55% have searched about a certain medical treatment or procedure

47% have searched about doctors or other health professionals

45% have searched about prescription or over-the-counter medications

35% have searched about alternative treatments or medicines

Popular health topics searched about include prescription or over-the-counter drugs, alternative therapies, health insurance, and mental health problems like depression, anxiety, and stress. Also, many people search for a particular doctor or hospital.

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Other common topics people search about include diet, nutrition, vitamins, exercise, and fitness information

A new study shows that looking for health or medical information is one of the most popular online activities. The study shows that 83 percent of users search for a product or service before taking action.

Here are a few other statistics according to Statista:

“This statistic displays the most global digital health market by major segment for selected years between 2015 and 2025. In 2016, the mobile health market was estimated at some $23 billion worldwide. It is expected that it will reach nearly $190 billion by 2025, driven by one of the most significant growth levels within the digital health market.”

This means that this is the best time for healthcare brands and pharmaceutical products to start making people more aware of what they offer, use their channels to communicate with users and answer their questions and finally help them take an action by purchasing the products that solve their problems.

Furthermore, we expect the global digital health market to grow to over $500 billion by 2025. The health information technology generates the largest revenue share, and it had reached $280 billion already in 2021”.

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There is significant growth among those who use smartphones since it is more accessible and easier to reach their health care professionals.

Though, many people are still not comfortable sharing their private health information. Still, many others would rather use mobile apps to take care of their health, which means, decreasing the cost that lies in healthcare.

Do you wish to make an impact by digital marketing your brand? Contact one of our team members and get more people to engage with you online now!