Dec 09, 2019 / by admin / in:
The sale of goods and
services from businesses to an end-user goes through a huge process with many
steps. To do that, retailers, need to spread awareness of their goods and make customers
interested and generate sales.
Digital marketing and social media marketing have cut short this process and made it faster. Still, it isn’t easy if not managed by the right people. Here are three ways retailers use social media to their advantage.
Using the Right Visuals
The first element of copywriting is catching attention. We do that through a catchy headline or an interesting image.
In social media,
using the right visual increases the engagement on the post and brings more
Additionally, videos are known to increase engagement than images leading to increased demand for Motion graphic production and video production agencies.
An example of this is the visuals used by Farm superstores on the white Friday and their mega offers on the annual festival. The use of the right visuals to be posted at the right time shows that Farm superstores are killing it.
Customers Through Professional Community Management
Even though many brands
have embraced digital transformation, many of them either underestimate the
power of community management. You barely find any response to the huge amount
of inquiries from people that are willing to buy on many social accounts.
In inbound marketing,
someone who’s shown an interest in your service or product is called a lead. A
lead needs help to move down the conversion funnel until he or she becomes a
Good community management can turn an unhappy customer into a satisfied customer and help in the upselling. That’s what Farm Superstores has done in its last campaign that has started on 28 Nov.
In addition to that, the
data that is provided through the communication with the audience and listening
to them helps the brand to enhance the customer experience.
Read How Brands Reach Out to Their Audience Fast Using Digital Marketing
71% of users who have had
a great social media service experience with a brand are more likely to
recommend it to their friends and families.
One of the most effective
ways to promote a product is word-of-mouth. That’s why social media management
is essential for every business.
It’s also important to
listen to customers and leads to knowing what they’re looking for, or what
problems they need help with to help them buy and encourage them to tell their
friends about that product.
Read 5 Ways Brands Advertise Their Products Online
In A Nutshell
There are many approaches and strategies retail marketers can use to market their goods and services. Having a good community management team can change everything about a social media campaign and the conversion rates.
Do you want more details on how we help brands reach their target audience? contact one of our team members.