Dec 09, 2019 / by admin / in: Blog
The sale of goods and services from businesses to an end-user goes through a huge process with many steps. To do that, retailers, need to spread awareness of their goods and make customers interested and generate sales.
Digital marketing and social media marketing have cut short this process and made it faster. Still, it isn’t easy if not managed by the right people. Here are three ways retailers use social media to their advantage.
Using the Right Visuals
The first element of copywriting is catching attention. We do that through a catchy headline or an interesting image.
In social media, using the right visual increases the engagement on the post and brings more leads.
An example of this is the visuals used by Farm superstores on the white Friday and their mega offers on the annual festival. The use of the right visuals to be posted at the right time shows that Farm superstores are killing it.
Winning More Customers Through Professional Community Management
Even though many brands have embraced digital transformation, many of them either underestimate the power of community management. You barely find any response to the huge amount of inquiries from people that are willing to buy on many social accounts.
In inbound marketing, someone who’s shown an interest in your service or product is called a lead. A lead needs help to move down the conversion funnel until he or she becomes a customer.
Good community management can turn an unhappy customer into a satisfied customer and help in the upselling. That’s what Farm Superstores has done in its last campaign that has started on 28 Nov.
In addition to that, the data that is provided through the communication with the audience and listening to them helps the brand to enhance the customer experience.
Better Customer Interactions
71% of users who have had a great social media service experience with a brand are more likely to recommend it to their friends and families.
One of the most effective ways to promote a product is word-of-mouth. That’s why social media management is essential for every business.
It’s also important to listen to customers and leads to knowing what they’re looking for, or what problems they need help with to help them buy and encourage them to tell their friends about that product.
In A Nutshell
There are many approaches and strategies retail marketers can use to market their goods and services. Having a good community management team can change everything about a social media campaign and the conversion rates.
Do you want more details on how we help brands reach their target audience? contact one of our team members.