Nov 18, 2019 / by admin / in: Blog
Do you wonder how known brands get high engagement and many followers? Along with people’s personal experience with the product, there is a lot they do online that keeps that brand on top of their mind. Here are a few examples.
Facebook And Instagram Ads
I miss those days when I’d post something on social media, and all I had to do is wait for seconds and refresh the page! Now Facebook algorithms have changed so much that it is challenging for a digital agency to reach many people without running paid ads.
Creating a set of posts and running ads on them in a certain pattern or plan designed by social media marketing and content marketing teams helps in getting more customers and teaching people about that brand.
Being the second largest search engine has made advertisements on YouTube a certain move. In addition to that, it’s expected that the market will be more reliant on video content a few years from now. Building an organic audience on YouTube can take years of regular publishing. Being the early bird on posting educational and relevant content will help save much time to grow an audience.
Publishing content constantly is great, but the quality of that content is more significant. Many people forget to generate content that is meant to be seen by humans; they keep working on the technical part and keywords. Like said, content is king; whether it’s blogging or visual content, without it how people will even know that company.
Until 2018 the focus was more on the content and keywords, then, the weight has been distributed on other different factors including the speed of a website, adjusting images and more technical stuff.
SEO can take years of working to rank a page higher on the first page or the first position. That’s why most of the known brands have a content marketing team working on their content plan.
An online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.