In today’s digital age, selling over-the-counter (OTC) products through traditional brick-and-mortar stores is no longer the only option. With the rise of digital channels, businesses can now take advantage of e-pharmacies, e-commerce platforms, and social media shops to reach a wider audience and increase their sales. In this article, let’s discuss how to use these digital channels to sell OTC products effectively.
E-pharmacies:
E-pharmacies are online pharmacies that allow customers to purchase medication and healthcare products from the comfort of their own homes. To sell OTC products on e-pharmacies, businesses must create an account and list their products on a platform. Some e-pharmacies have strict guidelines for product listing, so it is essential to read and follow their rules carefully.
To increase sales on e-pharmacies, businesses need to optimize their product listings. They should provide accurate and detailed descriptions of their products, including the ingredients, usage instructions, and warnings. It is recommended to include high-quality product images to give customers a clear idea of what they are purchasing.
Another way to increase sales on e-pharmacies is by offering discounts and promotions. Many e-pharmacies have their own loyalty programs or offer discounts on bulk purchases. Businesses can also create their own promotions and discounts to attract customers and increase sales.
For some e-pharmacies you don’t have direct access to your product listening, you just need to contact them to explore sorts of collaboration starting from providing them with resources, visuals, videos, and detailed descriptions to higher level collaboration such as being promoted on their homepage or main section; you either pay for that or you go for barter deal such as sponsoring ad campaign to drive traffic to them.
A few examples of well-known e-pharmacies are LIFE and AstereOnline in the UAE, and Boots and Superdrugs in the UK.
E-commerce Platforms:
E-commerce platforms such as Amazon, noon, and eBay are popular places to list and sell OTC products. Like e-pharmacies, e-commerce platforms have their own rules and guidelines for product listing, so it is always recommended to carefully read and adhere to the directions.
As we have stated, businesses must optimize their product listings like e-pharmacies. To provide buyers with a clear understanding of what they are buying, businesses should also include high-quality product images and videos in addition to thorough product descriptions that include the advantages, ingredients, and usage guidelines.
Related: Amazon Sales Velocity For Health And Wellness Brands And How To Boost It
Social Media Shops
Social media shops, such as Facebook and Instagram shops, are becoming increasingly popular for selling OTC products. To set up a social media shop, businesses must create a business page and link it to their online store. They can then create a shop section on their page and list their products.
Just like E-commerce and e-pharmacies, OTC businesses are advised to carefully read and follow the instructions of the social platform that they are using.
One advantage of selling on social media shops is the ability to reach a wider audience. Social media platforms have millions of users, and businesses can target their ads to specific demographics. Businesses can also use social media to engage with their customers and build a loyal following.
Related: What’s Shoppertainment? How To Use It For Health And Wellness Products?
To Sum Up
Businesses have new options to market their OTC items thanks to digital channels including e-pharmacies, e-commerce websites, and social media stores. They can boost sales and expand clientele by improving product listings, providing attractive prices, and running promotions. To keep ahead of the competition, it is critical to adhere to each platform’s laws and regulations as well as to stay current with new advances in digital commerce.
If you’re a healthcare brand looking to connect with your audience, Start developing your digital marketing strategy today. Get in touch with a member of our team!
