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Boost OTC Sales with Digital Channels: A Winning Strategy!

Mar 30, 2023 / by admin / in: Blog

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In today’s digital age, selling over-the-counter (OTC) products through traditional brick-and-mortar stores is no longer the only option. With the rise of digital channels, businesses can now take advantage of e-pharmacies, e-commerce platforms, and social media shops to reach a wider audience and increase their sales. In this article, let’s discuss how to use these […]

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WHAT’S SHOPPERTAINMENT? HOW TO USE IT FOR HEALTH AND WELLNESS PRODUCTS?

Nov 21, 2022 / by admin / in: Blog

The term “Shoppertainment” refers to how brands increase sales by offering more exciting and engaging shopping experiences. It is a combination of the words “shopping” and “entertainment.” Read on to learn how pharmaceutical companies can make the best of it. Have You Heard About Shoppertainment? Shoppertainment is the content-driven commerce that integrates content and community […]

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