Now, many health and wellness brands invest in selling on Amazon. Specially nutritional supplements, herbal, skincare, haircare and OTC products. Nobody would deny that many customers and sellers are obsessed with Amazon. And because customers desire a reliable source where they can buy a wide range of goods, it is essential to invest in the quality of vendors. Being one of the most customer-focused organization on Earth, Amazon is constantly searching for ways to improve the experience for its consumers. Vendors contribute to giving those customers a better selection, better prices, and an excellent customer experience by being Amazon sellers. One of the ways to ensure that amazon vendors are delivering their best quality service is by using a certain KPI called sales velocity.
What Is Amazon Sales Velocity?
Sales velocity, as defined by Amazon, is the total number and value of transactions made through Seller accounts in a given month. For an Amazon account, a high sales velocity is a crucial performance indicator, thus the A9 ranking algorithm examines sales data and raises the sales rank for items that do well.
What Are Factors Affecting Amazon Sales Velocity?
What you supply (items and material) and how you offer it have an impact on your sales on Amazon (promotions, Amazon product reviews and advertising). The optimum Amazon sales velocity strikes the ideal balance between these elements
How To Boost Amazon Sales Velocity?
Listing optimization
Our first piece of advice is essential because you need to make sure your listings adhere to recommended practices for product listings.
You should at the very least double-check that you are adhering to Amazon’s criteria for how listings should be organized and presented. Then, you should refine your listing by adding compelling product content, top-notch images, high-performing keywords, etc.
Additionally, your Amazon sales velocity will rise the more positively customers view your listings.
Improve your SEO
Concentrating on your SEO is one of the best things you can do to enhance Amazon sales velocity. Making sure you are using SEO best practices and optimizing your on-page and back-end keywords are part of this. Because Amazon is the biggest product search engine in the world, getting high rankings in product searches should be one of your top priorities as an Amazon seller.
Read: Five Questions To Ask Yourself To Plan An Effective Digital Marketing Strategy
Deals and promotions
Having a sale is probably the simplest way to enhance your Amazon sales velocity. Perhaps Amazon is “online.” However, the principles of retail remain unchanged. The tried-and-true method of offering discounts in order to encourage purchasing will still be effective.
The “Sponsored Display,” “Sponsored Brand,” and “Sponsored Products” PPC options on Amazon offer excellent channels for promoting your Amazon sale. You may enhance your sales velocity for immediate returns by experimenting with various promotional and Amazon advertising techniques. Having said that, you will need to approach this issue a little more creatively if you want long-term compounding outcomes.
Increase external traffic
Selling on Amazon is getting more and more difficult. Increasing the volume of traffic going to Amazon is the best strategy to boost your sales. It’s a fantastic opportunity to outperform rivals and bring in new non-Amazon clients.
By increasing traffic to your listings, generating leads from other sources will help you increase your Amazon sales velocity. As a result, you should concentrate some of your advertising efforts on social media marketing, such as Google and Facebook advertising. By broadening the audience for your brand, you can attract more clients who cannot be reached through Amazon alone.
You can bypass competing with other products on the Amazon Search Engine Results Page by directing outside traffic to Amazon, where it will be sent directly to your listing. Furthermore, your score will show how much Amazon values Sellers that drive more traffic to their website.
A well-executed plan for bringing in outside traffic to Amazon will boost sales, improve keyword ranks, and possibly even get the product listed as one of Amazon’s best sellers.
Consider Amazon Attribution. You may now track the effectiveness of media other than Amazon Advertising, including search advertisements, social media ads, display ads, video ads, and email marketing. You can increase your product sales and adjust marketing campaigns in-flight with on-demand reporting.
Read: Digital Out-Of-Home Ads: A Revolution In The World Of Advertising For Pharma
Customer experience
Better ratings from your consumers and more brand loyalty will result from a more memorable customer experience. There are various approaches to enhance client experience, but packaging and unboxing are two that are simple to concentrate on. Your customers should enjoy the unboxing experience, and it should contain CTAs to check out your social media pages and leave product reviews.
In Brief
You must take a number of crucial measures to boost your Amazon sales velocity and, as a result, your e-commerce business’s revenue, if you want to develop your brand online. You may expand your audience, build brand loyalty, and, of course, raise your Amazon sales velocity with the help of the advice provided in this article. Today, give these 8 suggestions a try and watch your sales skyrocket.
