Blog

The Secret Sauce to A Winning Content Strategy That Gets Them to Buy

Apr 24, 2019 / by admin / in: Blog

content-strategy

So many businesses create content on a regular basis, but only a few of them have a roadmap to their content. The truth is that 86% of successful and big-name companies have someone steering their content strategy. Now let’s dig in to know why creating a solid content strategy is a must for every business and […]


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How a Good Social Media Crisis Management Plan Can Save A Brand’s Life!

Mar 31, 2019 / by admin / in: Blog

social-media-crisis

Any brand no matter how successful it is can be subjected to a social media crisis. Even the most well-known brands like Pepsi, Uber and United Airlines have been through social media crisis. The way brands manage a crisis is what really defines those brands and how professional and committed they are. What is a […]


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Facebook Video ad metrics has gone better, here is how it changed?

Mar 17, 2019 / by admin / in: Blog

fb-ads-metrics

As per Facebook:” When it comes to video ads, we give people the same control and high-quality experience that they enjoy when watching videos from friends and family. This means that people can scroll through a video in their News Feed, tap through different videos in their stories feed and rewatch or skip different sections […]


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The Future of Digital Marketing and Blockchain

Mar 13, 2019 / by admin / in: Blog

Blockchain-digital-marketing

The rise of blockchain technology is making people on the edge of their seats. However, it’s just the tip of the iceberg. It’s believed that Blockchain technology will transform the digital marketing world and cause a noticeable shift.   What is Blockchain? “The blockchain is an incorruptible digital ledger of economic transactions that can be […]


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WhatsApp will join the convoy soon, Ads are coming to the platform

Mar 10, 2019 / by admin / in: Blog

whatsapp-ads

It was only a matter of time for WhatsApp as it will soon allow companies to purchase ads within WhatsApp Status, the platform’s own variation of Stories. As reported by WhatsApp’s Vice President Chris Daniels who said: “We’re going to be putting ads in ‘Status’. That’s going to be a primary monetization mode for the […]


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How can Brands benefit from Facebook AI “Rosetta”

Mar 06, 2019 / by admin / in: Blog

fb-AI

As long as social media is integrated more and more in our life, visual become more predominant! Hence, social platforms need to develop ways to detect and classify image and video content, enabling them to better surface relevant posts in search. From this point, Facebook has been working on its advanced image recognition tool, which […]


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How Digital Marketing Has Changed the Life of Embarrassing Products

Mar 03, 2019 / by admin / in: Blog

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Many Digital marketers can find their way to attract customers to a product and making the best use of their campaigns. When it comes to marketing embarrassing products like condoms, lice shampoos, and arousal gels, or adult diapers, that’s a horse of a different color. Bringing conversions on websites of such products might seem like […]


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Facebook bringing back search ads again!

Feb 27, 2019 / by admin / in: Blog

facebook-ads-search

As Facebook is always keen to make more ads placements on its platforms, in order to get more and more of revenues. Facebook started to test search ads in search results, Facebook did it before for the first time from 2012 till 2013 then turned it down. This time, it’s going to be tested by […]


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Is IGTV good for your brand?

Jul 25, 2018 / by admin / in: Blog

IGTV for business

After successful eight years for Instagram with billions of users, Instagram has now launched a new longer-form video platform called IGTV that takes aim at media rivals like YouTube – and it’s a move that could pay off significantly for brands. According to Kevin Systrom calls the new offering the firm’s “most exciting feature to […]


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