For pharmaceutical and healthcare brands, mobile app development services open up powerful new opportunities to engage healthcare professionals (HCPs), support patients, and build stronger brand loyalty.
But how exactly do mobile apps create this kind of value in a complex, regulated industry?
Let’s break it down into what really matters.
Q.1: Why are mobile apps crucial for healthcare and pharma brands?
Mobile apps are one of the most effective digital marketing services for healthcare and pharmaceutical companies. They empower businesses to:
- Reach users faster by offering a direct, on-demand connection.
- Send push notifications about new products, seasonal offers, or educational content.
- Provide time-saving tools that simplify complex tasks for HCPs and patients.
Did you know? According to Statista, as of 2019, there were over 2 million apps on Google Play and 1.83 million on Apple App Store, a clear indicator of how much users rely on mobile platforms.
In a world where everything has gone digital, a well-designed mobile app helps users return to your service repeatedly, ensuring your brand stays top of mind.
Q.2: What is custom healthcare app development, and why does it matter?
Mobile app development services become truly impactful when they are tailored to specific use cases. This is known as custom healthcare app development, the process of creating apps specifically designed for your target audience, whether that’s doctors, pharmacists, or patients.. Unlike generic solutions, these apps are designed to:
- Address the unique workflows of HCPs.
- Meet compliance and security requirements.
- Offer features that solve real problems in patient care or pharma operations.
This approach ensures your app delivers maximum value and drives engagement.
Q3: What real value do mobile apps bring to HCPs and patients in healthcare?
Here are some real-world examples of how mobile apps, developed by Eureka Digital, showcasing how our mobile app development services are making a measurable impact in the healthcare and pharmaceutical space:
1. Providing More Value: PharmaZy for Pharmacists
PharmaZy, an app sponsored by AstraZeneca and developed by Eureka Digital, supports pharmacists with:
- Weekly medical news updates.
- A comprehensive drug index.
- Tools like disease assessment and dose calculators.
Result? Thousands of pharmacists and physicians in Egypt now rely on PharmaZy daily, making their work more efficient and boosting brand engagement.
2. Simplifying Risk Assessment: AstraZeneca’s CV Tool
AstraZeneca created a simple yet powerful tool for physicians to estimate 10-year cardiovascular (CV) risk. The app uses:
- The European SCORE system for high CV risk populations.
- The American Pooled Cohort Risk Equation, all accessible with just one tap.
This mobile solution helps doctors make quick, informed decisions and enhances patient care.
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3. Helping HCPs Use Products Effectively: Ferosac App
SPIMACO’s Ferosac app, built by Eureka Digital, enables HCPs to:
- Calculate iron sucrose doses by inputting patient weight and target levels.
- Access comprehensive product details, including indications and side effects.
Impact? Hundreds of doctors in Saudi Arabia now use this app regularly.
5. Connecting Medical Communities: SUDA App
The Sudanese Diabetes Association (SUDA), supported by Hikma Pharmaceuticals, launched a mobile app to:
- Connect doctors across Sudan.
- Share medical news and educational resources.
This digital platform strengthens professional networks and keeps HCPs informed.
Read more: What is the Best Digital Marketing Agency for Health and Wellness?
Q.4: Why partner with experts for healthcare app development?
Partnering with a team that specializes in mobile app development services ensures your healthcare app is more than just well-coded, it’s built with deep industry knowledge, compliance expertise, and a user-first approach.
At Eureka Digital, our custom healthcare app development team works closely with pharma brands to deliver solutions that:
- Empower HCPs and patients.
- Strengthen brand presence.
- Ensure compliance and data security.
Ready to Create a Healthcare App That Makes an Impact?
