Aug 05, 2019 / by admin / in:
Every behavior or element added to your website or mobile app sends a message to the user or alters the way he or she feels about the service or the product that you’re promoting. Now we’re going to discuss how good UX can take your business to the next level while bad UX can be a waste of time and money.
What is UX
User Experience (UX) is a way of interaction to deliver the best customer journey while using your service.
For instance, making the sign-in process easy and fast on a website, making everything tidy so the user won’t get lost, will not only keep your customers coming back but they’ll also will bring new customers with them.
That’s why the need for UX designers in digital marketing agencies has been on the rise. Whether it’s for mobile app development or for web design, UX is crucial to stay on on top of their minds.
How UX Works
The buyers’ journey passes through three steps: awareness, consideration, decision. If your audience is interested in your product, they’ll need an effortless guide to help them through their journey until they take the final decision. Having a great user experience on a website or an application will eventually pay off, and remarkably affect your conversion.
For example, back in 2013, Duolingo – a well-known website that teaches new languages for free – had announced reaching 10 million users in just 15 months without ad campaigns or gimmicks. Now has reached 200 Million learners. Do you wonder why? Starting to learn a new language on this website is only three clicks away; it displays your milestones in a fun way that seems like a game, plus, it’s easy to reach out to every corner of the website.
On the other hand, if you check some of their competitors, you’ll find more steps and frictions including sign-ups and payment plans that will drain the user’s willpower even before starting.
Another example is PayPal. It’s easy to get lost in an online payment website, particularly if you’re a first-time user. They have been simplifying their website and mobile app, and working on their UX since 2014, making access to everything in your account like a piece of cake.
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How Good UX Helps New Businesses
Having a beautiful website or a landing page is not enough to acquire new customers. Users take only a few seconds to scroll down your page then leave. You need to make those seconds count.
There have been many startups whom things were looking up for and took the world by storm just because of having a great UX system. Moreover, other great ideas seem like a diamond in the rough and can’t come out to the world because of terrible UX.
As customers’ demands and expectations continue to grow, UX design will be vital for every business in the coming years.
How UX affects Established businesses
It’s more difficult to stay on top than get there. Well-known companies need to keep moving to maintain their position.
The best way to do that is to keep working on “how the product feels”. Making sure the service or the product has a step-by-step and smooth flow from the beginning to the final decision.
Do you have a website or an application that you need to redesign? Do you manage a business that needs enhancing? together we can figure out solutions to increase your brand awareness.
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