Jun 18, 2019 / by admin / in:
SEO isn’t a new concept. It’s been around since the 90s when search engines first emerged and became accessible to the public. Nowadays, SEO is one of the main parts of online marketing strategies, growing businesses, and driving results.
SEO is not just about setting the perfect structure of a website or stuffing an article with as many keywords as possible, it’s also about targeting the right website for the right people, people who are also looking for your service or product. It requires alignment between the content team and UX design team. It also teaches you to pay close attention to every detail in a website.
Why Is SEO Important in Every Project?
Google uses more than 200 ranking factors. Those ranking factors focus on almost everything on a website, like website speed, how to structure a URL, name images, the relevance, and the authority of a page, hyperlinks in the articles, how many backlinks, and so many other factors.
According to HubSpot, 75% of users don’t even scroll past the first page of the SERPs. Therefore, showing up on the first page of search engines is directly proportional to the website traffic.
Search engines drive 10 times more traffic to shopping sites than social media. This means that investing in SEO is not of less importance than social media marketing, if not more.
Over 5.5 billion searches are performed on Google every day. When identifying the right customers to a service or a product, it’s best to identify where they search or look for answers to their problems and challenges. This is where you want to appear most.
How SEO Works
SEO is divided into two main categories, on-page, and off-page SEO
On-page SEO is everything done on the website to improve it’s ranking in search engines. From technical to content, and from images to blog posts. This requires involving both content creator team – like copywriters and content strategists – and UX team and being capable of solving “UX vs SEO” challenges.
Read about the secret sauce to a winning content strategy
Working on a website is done by UX designers before we start writing, so it’s best to involve the content team in the brainstorming sessions of the design process.
Off-page SEO is everything done out of the website to bring back traffic. For example, backlinking, social media efforts in order to direct people to websites…etc.
How to Make The Most Out Of SEO?
Create a Blog
This determines the type of website you need for a brand. A dynamic website is the one that is needed if you’re going to change and add more content on a regular basis.
Create Content on A Regular Basis
44% of website referral traffic goes through Google. In order to rank higher without running ads, you’ll need to keep publishing new content. This content needs to be relevant, educational and entertaining in order to encourage people to take action and keep coming back.
Adjust the Content For The Right People
A reader will decide whether he or she should continue reading an article in the first few seconds. It should be SEO-friendly. To perform that it should be written in such a way that speaks your audiences’ language, use their keywords, and be scannable.
In a Nutshell
The number of internet users is rapidly increasing. The number has jumped from 1.9 billion in 2010 to 4.021 billion today. With the rise in the number of internet users rises the number of searches every day. If you want to gain your audience’s trust and get conversions and skyrocket your business, SEO is for you.
Not sure if SEO is right for you? Contact one of our team to answer some questions and know what services exactly you need for your business!
Abeer Dawood / Senior webmaster/ Copywriter at Eureka Digital