Over five billion people use the internet today. That is equivalent to 63% of the world’s total population. For all that, only a true marketer knows how to use the internet to make a brand more noticeable and increase conversions. To plan an effective digital marketing strategy like a master, you must ask yourself a few questions.
Whom Are You Addressing?
The group of people that are more likely to need your service is referred to as your target audience. Think of it as your ideal persona. Depending on the product or service you offer, your customer base might be broad or narrow.
The target audience is selected based on demographics like age, gender, location, and even interests; as you would expect, this is the best thing about digital marketing that makes it more efficient than traditional or offline marketing.
What Are the Goals You Are Trying to Achieve?
A business goal can be increasing sales, expanding the customer base, or marketing a new product you just launched. Based on that, we set the right marketing goals that serve that business goal. It can be raising brand awareness online, increasing traffic to a website, generating leads, and driving conversions.
READ: PHARMA AND HEALTHCARE DIGITAL MARKETING STATISTICS THAT WILL BLOW YOUR MIND
Where To Show Up?
It is the best combination of channels to appear on. It is where brands publish their content and place paid ads to reach out to more people.
For instance, if you are working on a healthcare product, your website is where you publish your hub content – the regular content you generate to engage your audience. The brand’s social media can be the best way to engage with the customers and answer their questions. You might want to invest in SEO or PPC advertising like Google ads or social media ads to bring more leads to your website, and from there, you might lead them to your desired action.
Which Type of Content Do You Publish?
The content that appears to the audience might be video content, blog posts, social media posts, or emails. It can differ from one business to another. Based on the platform, goals, and product, the content type should be relative.
READ: CASE STUDY ON GSK KSA AND UAE: YOUTUBE VS TV ADS [WHICH IS BETTER]
What Metrics Do You Track?
Reach, impressions, number of people engaged, engagement rate, ROAS, ROI, and cost per sale are only a few metrics to mention when it comes to evaluating the performance of a campaign. If your goal is to increase brand awareness, you might consider things like reach, impressions, and click-through rates. If your goal is to track conversions, then sales conversion rates, average order values, and cart abandonment rates are all things to consider. One interesting metric that many people ignore is the customer retention rate and customer lifetime value; these are metrics that measure the loyalty of your customers.
A digital marketing strategy usually involves a team of digital marketers, creatives, designers, writers, and social media specialists to make the public know a brand and turn them into customers while maintaining brand safety. But it is still necessary to have a basic overview of what lies behind these campaigns.
Do you wish to market to make an impact in the pharmaceutical industry? Contact one of our team members!
