Mar 17, 2019 / by admin / in:
As per Facebook:” When it comes to video ads, we give people the same control and high-quality experience that they enjoy when watching videos from friends and family. This means that people can scroll through a video in their News Feed, tap through different videos in their stories feed and rewatch or skip different sections within a video”. Thus, created different metrics for video watch and bidding options as follows:
3-Second Video Views
- The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first.
10-Second Video Views
- The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
When people watch video ads on Facebook, they’re able to rewind the video just as they can with video posts from friends and family in News Feed. This is a different experience from most pre or mid-roll ads on other platforms, where people are not able to pause or rewatch parts of a video ad. Facebook offers metrics such as 3-Second Video Views and 10-Second Video Views, and these metrics previously included the seconds people might rewind or rewatch a video when they see it in News Feed.
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Given that this can skew the data (i.e. a person watching the first three seconds several times would then count as a 10-second view), Facebook will now only count unrepeated seconds watched.
Despite that this change came after many businesses required this from Facebook in order to get more accurate data, but this change is significant.
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30-Second Video Views and Video Percentage Watched
As Facebook described those metrics:” They are redundant with other metrics we offer and are used infrequently”. Facebook introduced new “Milestone metrics” which counts when different points of your video have been reached through watching the video continuously or through skipping to that point.
All those changes are provided to ensure more transparency in Facebook video metrics, and for the most part, they seem to make fairly logical sense.
By Hesham Mahdy / Digital Marketing Manager / Eureka Digital