About Snapchat
Snapchat is a multimedia messaging app developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.
Snapchat allows you to easily get in touch with friends, see their Live Stories all over the world, and explore news in Discover.
Snapchat Lens
Snapchat Lenses AR experiences transform the way you look and the world around you. Using Lenses while you create Snaps allows you to add 3D effects, objects, characters, and transformations. (Lenses are not the same thing as Filters.)
How It Looks Like in Real Life
Here is an example of a fun Snapchat lens created by Eureka Digital
Uses of Snapchat lens in business
70 Million Snapchatter play with AR lenses every day. AR Lenses close the physical gap between you and your customers. It is total immersion by way of transforming people’s faces and the world around them. This new ad format offers not just impressions, but “play time” — the time Snapchatters spend playing with your interactive ad.
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