Videos are known to be the most engaging type of content on social media compared to images
and texts. Now there are a variety of awesome ways to create videos that will catch consumers
attention like, 360-degree videos, live streams, GIFs, animations and explanation videos. The
majority of consumers watch videos in silent mode.
Marketing is shifting its attention from big-name influencers to micro-influencers to drive social
buzz, those are influencers that have 30K followers or less.
The advantage of micro-influencers is that they invest in their niche topic or interest,
considered as a trusted source of recommendations and are looked at as peers; thus, laying out
a foundation of trust.
While influencers marketing is cost-effective, micro-influencers are known to deliver 60%
higher campaign engagement rates than big-name influencers.
Social Media Stories
Social media stories have been introduced for the first time by Snapchat in 2013, then have
been implemented across the social media platforms.
Social networks that present the stories are the most popular among teens.
Interactive stories became the best opportunity for brands to engage with their audience. For
instance, companies that lead the media got a unique exposure via the discovery section. This
got more and more brands to be more active on Snapchat stories.
The rise of the Virtual Reality
Virtual reality Involves using holograms to implement a real world around a character or aproduct. This helps digital marketing in various ways to Improving consumers’ engagement so that they will have a better model of the product in the real life and predict the outcome
For instance, in the medical industry, a migraine medication company (Excedrin) implemented the VR to help people understand how migraine sufferers feel.