Digital Advertising in KSA: Important Statistics and What They Mean to Your Business

Ad spending on Digital Advertising in KSA might reach US$906m in 2020. The market’s largest segment is Search Advertising with a projected market volume of US$338m in 2020.

With the dramatic increase in the internet population in Saudi Arabia and the high demand for online products, it is time to offer products for online sales.

The Most Consumed Products Purchased Online in Saudi Arabia

The biggest part of the market is electronics and media with expected market size of $ 1,998 million in 2020.

Some of the other top product categories for Saudi online buyers include clothes, flight tickets, mobile phones, utilities, and watches.

Since KSA souq.com is now Amazon.sa, many people are excited about it and online purchases are expected to grow more than ever.

Why Digital Marketing Is Important in KSA

According to Statista, in 2018, Saudi Arabia had 28.5 million internet users. This figure is predicted to grow to 35 million internet users in 2023.

The numbers continue to grow over and over since 2015 when the number of web users was 21.54 million.

Revenue is expected to show a yearly increase in the rates of 7.1% from 2020 to 2024, resulting in an estimated market volume of US$7,992m by 2024.

Ecommerce websites like Amazon.sa has made online purchases easier and everything has become accessible; it is a great chance to start marketing products on ecommerce websites and running ads on search engines.

How to Create A Digital Advertising Campaign That Wins? 

To build a successful digital advertising campaign, it is best to understand the target audience, knowing their culture and their interests, and knowing the different stages of the marketing funnel they would fall in.

Read Launching A Digital Campaign For Pharma In KSA? Here’s What to Do!

Best Time to Start Using Digital Advertising in KSA

Short answer is right Now!

The business climate has changed in KSA, local consumers are more involved in online buying and corporate investors are growing and the earlier you start the more likely you will catch the worm.

Are you ready to start an online marketing campaign and level up your game? Contact one of our team members and start selling now!