Vitabiotics Digital Relaunch
Vitabiotics is a British nutraceutical company specializing in vitamin and mineral-based supplements across various health categories. Known as the UK’s No.1 vitamins brand, it boasts 50 years of innovation and a unique, diverse range of published research supporting its products. With a presence in over 110 countries, Vitabiotics has earned global recognition and has been honored twice with the Queen’s Award for Innovation in Vitamin Research.
Challenge
- A tough competition in the supplement market which was dominated by a local company called Nerhadou producing:
- Ferrotron (chelated Iron supplement and vitamins for iron deficiency anemia)
- Calcitron (Calcium supplement and vitamins for bone health)
- Bad digital launch which lacked proper strategy and positioning
Solution
- A robust strategy built on insights about the brand and customer profiles
- Proper positioning capitalized on the unique selling points:
- Being number 1 in the UK market which indicated a superior quality
- Highlighting the technology and innovation of the products Ferroglobin and Osteaocare
- One of the few brands who achieved the “Queen’s Award for Enterprise in Innovation”
- Giving a focus on Instagram and Facebook with an effective media plan with the main metrics reach, impressions, and engagement to make the proper awareness to our audience while walking them down in the funnel in the consideration stage by creating interest
- Using creative approaches to grab their attention, Putting main UK sights and landmarks in popular scenes in Egypt.
- Making the message very bold in all visuals that we’re number 1 in the UK
Results
- Within 1 year, sales climbed up, till it became number 1 supplement brand in Egypt beating all competitors.
- It became easier for other brands introduction like Pregnacare and Perfectile after we created good brand equity and trust.
Vitabiotics start was with Eureka Team .. A great success partner
