SolvEasy Creative Approach
SolvEasy Tinea Spray is a quick and easy way to treat athlete’s foot. It contains Terbinafine hydrochloride which remains in the skin and continues to fight infection for more than 7 days after the last application. It’s used once a day for seven days.
Challenge
In Australia, SolvEasy needed more awareness, especially by athletes who are the main target audience
Solution
- Powerful key messages:
- Spray (convenience)
- Once a day (compliance)
- Treatment within 7 days (effectiveness)
- Content calendar considering key events such as AFL
- Launching a full-fledged website, creating a series of creative visuals to use in communication, social media, ads..etc.
Results
SolvEasy now is the market leader tinea spray in Australia
