Numit SEO Success Story
Numit is a leading local anesthetic brand in Australia, offering numbing creams for a variety of procedures such as waxing, laser hair removal, injections, and tattoo removal. However, Numit faced challenges in standing out online, as the Australian local anesthetic market was primarily dominated by the well-established brand, EMLA.
Brief
The market for local anesthetics in Australia was competitive, with EMLA taking the dominant position. Whenever customers searched for numbing solutions related to waxing, laser hair removal, injections, or tattoo removal, Numit was not appearing in search results, resulting in missed opportunities for brand exposure.
Solution
Our team took responsibility for developing Numit’s website and implementing a robust SEO strategy, including extensive on-page and off-page optimization. We successfully increased Numit’s visibility, moving it from no presence to securing top positions on Google for critical local anesthetic-related keywords. Additionally, we managed content for Numit’s social media and ran a display ad campaign to further enhance brand recognition.
Outcome
Through months of focused effort, Numit achieved top positions in Google search results for several relevant terms in the local anesthetic category in Australia. This visibility led to increased website traffic, higher brand awareness, and stronger market presence, helping Numit compete effectively against the dominant EMLA brand.
