Fito Integrated Digital Campaign
Fito by LEO Pharma is a topical treatment for burns, wounds, and ulcers, promoting faster healing and tissue regeneration. Its unique benefit lies in its tretinoin formula, which accelerates epithelialization while maintaining a moist wound environment. Fito also reduces scarring, supports rapid recovery, and is trusted for its proven efficacy in wound care.
Challenge
- In the Middle-East, Mebo of Julphar dominates the market of 1st degree burns, minor wounds and ulcers when we talk particularly about topical products from a natural source.
- With high brand loyalty it was tough for Fito to penetrate the target markets (UAE, KSA and Egypt)
Solution
- Besides its high efficacy profile, Fito has another main advantage over its competitors which is that it doesn’t have a bad smell like them.
- We positioned Fito as a first aid product, you don’t have to buy when you have an injury. You should keep it ready just in case of any emergency.
- We focused on creatively delivering our messages while promoting the brand using different digital channels like Facebook, Instagram, YouTube and others.
- We also collaborated with mega influencers like popular chefs to endorse the products for burns and cuts that might happen during cooking from using ovens, hot pots, knives..etc
Results
- In some countries, products ran out of stock from chain pharmacies
- We received a thanks letter from the client
