Septofort Creative Campaign
Septofort is an antiseptic medicated lozenge designed for the oral cavity and throat, offering fast and effective relief for sore throats. Suitable for use from the age of 5, it is sugar-free and widely appreciated for its convenience. Available in the Middle East in various flavors, including honey, lemon, and ginger, Septofort has gained significant popularity and holds a substantial market share in Saudi Arabia.
Challenge
Market is a red ocean which have multiple key players such as Strepsils, Vicks VapoDrops, Dabur Honitus Herbal Lozenges and Chloraseptic Lozenges.
Solution
- Capitalizing on the fact that Septofort is sugar free while most of the competitors have sugar.
- Building a website to highlight the USPs as well as effectiveness, safety, dosage, flavors and where to buy.
- Launching a massive digital marketing campaign on social media and Google Display Network.
- Creating a 3d video using a problem solution approach, showing its fast action.
Results
Gaining a better share of voice and market share in the targeted countries.
