Q1: What is World Cancer Day?
World Cancer Day, observed every year on 4 February, is a global initiative that unites people, organizations, and communities to raise awareness about cancer, promote prevention, encourage early detection, and advocate for better access to care.
Beyond statistics and facts, World Cancer Day plays a critical role in changing how cancer is perceived and discussed. In a digital world, social media has become one of the most effective tools for delivering these messages where people already are.
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Q2: What is the theme of World Cancer Day 2026?
The global theme for World Cancer Day for the 2025 – 2027 period is “United by Unique.”
The theme highlights a simple but powerful reality, every experience with cancer is unique and it will take all of us, united, to create a world where we look beyond the disease and see the person before the patient.
This encourages a shift toward people-centered care, where individuals are seen first as people, not patients.
Q3: What did Eureka do to support the theme “United by Unique”?
For this campaign, Eureka developed a visual storytelling concept built around a shared symbol in cancer treatment, the chemotherapy infusion.
The infusion represents the shared journey of people diagnosed with cancer through care and treatment, while the moments inside reflect each individual’s unique life and identity.
Each visual captures a quiet, hopeful moment that exists alongside treatment, guided by the message:
Before cancer, there is a life…
During cancer, there is still life…
A life filled with purpose and hope…
Q4: Why does Eureka invest in global health awareness campaigns?
At Eureka, health and wellness aren’t just part of what we do, they’re what drive us.
Over the years, we have led multiple health awareness initiatives across different regions, in collaboration with pharmaceutical companies, UN organizations such as WHO and UNICEF, and government bodies including ministries of health. Each campaign is shaped with clarity, compassion, and a deep understanding of diverse audiences.
Our social media marketing services are built specifically for pharma, health, and wellness brands. We focus on sharing accurate medical information, raising awareness about critical conditions, and helping brands deliver content that truly matters.
We believe education is the first step toward better health, and our mission is to empower people with the knowledge they need to take control of their well-being.
Read more: Eureka x WHO Mental Health Award-Winning Campaign
Q6. Where can you find Eureka’s social media marketing services?
Our social media marketing services extend across multiple regions, supported by teams who understand the unique needs of pharma, health, and wellness brands.
You can find us in our key regional and representative offices:
📍 United Kingdom | London
📍 Australia | Melbourne
📍 United Arab Emirates | Dubai
📍 Saudi Arabia | Riyadh
Whether you’re building a global campaign or a regional initiative, we are here to help you!
