For pharma, health and wellness brands…
If you’ve ever asked yourself: “Is X, formerly known as Twitter, still worth my brand’s attention in Saudi Arabia?” we’ve got you covered! This article is for you…
Let’s explore why X platform matters, and what the Best Social Media Marketing Agency for X in KSA can offer for your brand.
Q1. Why Does X Marketing Matter in Saudi Arabia?
X, formerly known as Twitter, is an open space where opinions, experiences, trends, and discoveries collide. And here in Saudi Arabia, it hosts one of the most active healthcare ecosystems in the GCC.
Here’s why pharma, health, and wellness brands should care about the X platform:
- Massive Saudi Audience: The Kingdom ranks 9th globally in active X users
- Active Discussions: From disease awareness to skincare debates, HCPs, patients, and health consumers are online every day, they talk, argue, interact, and repost
- Institutional Presence: Many medical organizations and professional associations have active accounts on X, promoting events, webinars, and live discussions that encourage high engagement from HCPs.
- Platform Dynamics: Easy retweets and replies helps trendy relevant content spread fast, increasing awareness and engagement.
Check out: Snapchat Marketing Agency in Saudi Arabia | For Health & Wellness Brands
Q2. How Do HCPs Use X Platform in KSA?
Healthcare professionals in Saudi Arabia use X, formerly known as Twitter, daily to:
- Share scientific updates and discoveries
- Discuss best practices and treatment approaches
- Engage in public health discussions and campaigns
- Monitor medical news and discussions worldwide
In short, they’re not just scrolling, they’re connecting, learning, and influencing.
And that’s exactly where pharmaceutical brands can stand out, by speaking the same scientific language and adding real value to these ongoing conversations.
Read more: Understanding Digital Behavior: HCPs vs. Patients
Q3. What About Health and Wellness Brands?
If you’re in skincare, supplements, or wellness products, X, formerly known as Twitter, is a good place to connect with people in a genuine, human way. Here’s why:
- People trust real voices: Saudis use X to share honest reviews, opinions, and everyday experiences, the kind of authenticity that drives word-of-mouth marketing.
- Trends move fast: Humor, memes, and local moments spread quickly. Joining these conversations early helps your brand stay visible and relevant.
- It rewards brands that sound human: You don’t need polished corporate posts in X, you need real replies, quick engagement, and a friendly tone.
- Cultural awareness goes a long way: When your content reflects Saudi humor, values, and language, it resonates instantly.
That’s where an experienced social media marketing agency for X in KSA comes in, helping your brand develop a voice that feels approachable, local, and authentic.
Read more: TikTok vs Instagram: Which Platform Is Better for Health and Wellness Brands in the GCC?
Q4. What Can a Social Media Marketing Agency for Twitter in KSA Offer?
Working with the right agency means more than just posting tweets. It’s about transforming your brand voice into real conversations that connect meaningfully with your audience. Here’s what Eureka, a specialized social media marketing agency in KSA, can do for you:
- Content Creation & Strategy
We craft clear, engaging tweets, threads, and visuals that spark conversation and reflect your brand’s voice. - Community Management
We monitor mentions and hashtags in real time, ensuring fast, authentic replies that keep your brand visible and trusted. - Paid Campaigns
We manage targeted ad campaigns on X, from awareness to lead generation, for measurable impact.
With years of experience in social media marketing in the Gulf region, we know exactly how to blend strategy, culture, and creativity to help your brand be a market leader.
Take a look at: Our social media marketing service in the UAE
Q6. What’s the Next Step?
Before you invest effort or budget into X marketing in Saudi Arabia, take a step back and ask yourself:
“Is X (Twitter) the right platform for my brand right now?”
Several factors should be considered, especially your industry and budget, as X marketing in KSA often comes at a higher cost compared to other platforms like Instagram or TikTok.
That’s why we always recommend starting with a strategy consultation from a trusted social media marketing agency in KSA before launching any campaign.
Start by contacting us today!
