One of the diseases with a high prevalence worldwide is HIV (Human Immunodeficiency Virus). It is a virus that attacks the body’s immune system, and if left untreated, it progresses to its advanced stage known as AIDS (Acquired Immunodeficiency Syndrome).
Like many other diseases, there is widespread misinformation about how HIV is transmitted. These misconceptions fuel stigma, which in turn affects awareness, prevention, and support for people living with HIV.
That’s why clear communication matters. A strong health awareness campaign, supported by smart social media marketing, can replace myths with facts and reach millions effectively.
Our World AIDS Day campaign, “The Court of Myths,” was created to do exactly that… challenge misconceptions and teach the real facts behind HIV transmission in a simple, creative way.
Q1. What inspired Eureka’s “Court of Myths” World AIDS Day campaign?
Our team wanted to create a health awareness campaign that delivers medical information clearly and fights stigma without overwhelming people. So, we built a creative courtroom concept where the “accused”; mosquitoes, hugs, touch, and shared meals receive justice. And the result? They’re all falsely accused of transmitting HIV.
Q2. Why focus on myths like mosquito bites, hugging, touching, and sharing food?
These everyday actions have been wrongly blamed for years. According to the WHO, HIV is transmitted only through specific body fluids such as blood, semen, vaginal fluids, breast milk, or from mother to child if untreated. Our campaign uses storytelling and social media marketing visuals to highlight one truth:
These myths never caused HIV…. and never will.
Read more: How Can Social Media Marketing Services Support Health Awareness Campaigns?
Q3. Why is this approach effective for social media marketing?
People now respond to clear storytelling, short educational formats, and emotionally intelligent content. Turning facts into a courtroom concept makes the message easier to understand… and easier for people to spread. This is how a health awareness campaign becomes both creative and impactful on social media.
Check our social media marketing services in Dubai
Q4. Where can you find Eureka’s social media marketing services?
Our social media marketing services extend across multiple regions, supported by teams who understand the unique needs of pharma, health, and wellness brands.
You can find us in our key regional and representative offices:
📍 United Kingdom | London
📍 Australia | Melbourne
📍 United Arab Emirates | Dubai
📍 Saudi Arabia | Riyadh
If you’re planning a global health awareness campaign, we’re here to help.
