Jul 14, 2020 / by admin / in: Blog
Having kids or being pregnant in the time of Corona is tough. Every mother needs support and aid when it comes to taking care of her little ones. Here come products like Growth Formula for pregnant women and kids from Biopharma, to give them a sigh of relief and save them a bit of work while helping their kids become healthier.
Growth Formula for Pregnant Women from Biopharma is a product specially designed to help mothers obtain enough nutrients for them and their fetus to nourish the baby, grow it, and gain its weight.
Growth Formula for Kids, on the other hand, is a 100% natural nutritional product rich in calories, proteins, vitamins, and minerals needed to help children grow and make up for the deficiency in height and weight.
Those two products have become a go-getter using social media marketing in the past few months. Here is how.
End in View
Both GFK and GFP wanted to help moms facing difficulties with their children’s growth and eating habits by building brand awareness about GFK as the perfect formula for perfect growth.
They wanted to take their brand to the next level through building a stronger relationship with their consumers and become a highly active and engaging brand in baby nutritional formula category.
The Most Fitting Solution
What could be the possible solution to increase brand awareness in 2020? It is social media marketing that has become the most in-demand service in the time of the pandemic. In addition to that, the power of online marketing has become undeniable.
GFP has 46K followers on fb while GFK is followed by 139K people. Both have put social media marketing as a significant part of their marketing strategy to reach their target audience. This is when Biopharma collaborated with Eureka digital to achieve something victorious. Here are a few ways Biopharma and Eureka Digital used social media to grab the attention and maximize their results.
Good visuals are the first key to catch the eye of web users. As they say, the picture is worth a thousand words. GFK could communicate everything in a few seconds using the right visuals.
Contests as well as an excellent community management system are the best way to keep the audience engaged. They are the perfect ingredients to build rapport with an audience.
This post has brought many positive comments of people posting the product beside the paintings their kids have made.
A post asking the audience to solve the puzzle and complete the missing part is all you need to keep them coming back and mentioning your brand again and again. Along with the friendly and professional way the community management handles the comments, this post has brought thousands of likes and hundreds of comments in a relatively short period.
Explanation videos are an awesome way to make an audience remember the product. This video explains how to use GFP in an attractive and catchy way.
Here is another amazing few second video displaying the product and its benefits in an attractive way.
A Call-to-Action Post
Nothing brings more conversions like the call-to-action post. It invites more people to ask about where to buy the product and how much it is. After a brand has established a strong bond with the audience it is time to call them to try the product.
Using social media marketing has many benefits, like increasing brand awareness, inbound traffic, conversion rates, customer satisfaction, more brand loyalty and brand authority, and much more. In addition to all of that, it is cost-effective when compared to other types of online marketing and offline marketing.
Using social media marketing to brand a growth formula product for kids and pregnant women, in this case, was just what the doctor ordered.
In the past month only, both accounts have achieved amazing results regarding the engagements, reach, and impression. GFK has reached 1.5M+ post reach and 134K+ engagements. While GFP on the other hand, have reached 1.6M+ Post reach and 51.5k+ engagements. Not only that, but both accounts have received tons of positive comments and feedback, which is a good buying signal.
Do you want to enhance your brand awareness? Contact one of our team members and get people taking about your product now!