Enzymax Forte High-Production Video
Brief
Enzymax Forte is a digestive enzyme supplement containing a variety of enzymes that aid in the complete and efficient digestion of proteins, carbohydrates, and fats. As a product of SPIMACO, the largest national pharmaceutical company in Saudi Arabia, Enzymax Forte holds a strategic position in SPIMACO’s OTC product line. Given the strong potential of the digestive enzymes market in Saudi Arabia, SPIMACO aimed to strengthen the brand’s positioning by launching a high-production video campaign addressing common digestive discomforts such as:
- Post-meal discomfort
- Feeling of fullness in the upper stomach
- Bloating and gas
Opportunity
Consumers frequently experience digestive issues, especially after indulging in rich meals. Given Saudi Arabia’s vibrant food culture, there was an opportunity to connect with the audience through humor while effectively communicating the benefits of Enzymax Forte. The goal was to make the product memorable, relatable, and the go-to solution for digestive discomfort.
Solution
Leveraging a humorous approach, we produced a high-quality video campaign featuring a couple at a fine-dining restaurant. The storyline:
- The wife reminds her husband not to overeat, recalling their previous dining experience where his belly inflated like a balloon due to indigestion.
- This time, the husband confidently responds, “I’m ready with Enzymax Forte.”
- The message is then reinforced: Enzymax Forte contains a blend of enzymes that support digestion, ensuring a comfortable post-meal experience.
Outcome
- The video campaign received SFDA approval for advertising, ensuring compliance and credibility.
- It was successfully launched on YouTube, accumulating over 2.5 million views.
- The campaign made a significant impact on brand reach in the Saudi market.
- It contributed to an overachievement in sales, reinforcing Enzymax Forte’s position as a leading digestive health solution.
