If you’re searching for reliable pharmacovigilance companies in Dubai or exploring the best pharmacovigilance services available, you’re most likely looking for one thing:
“A trusted partner who can help you monitor Adverse Drug Reactions (ADR) and Product Technical Complaints (PTC) accurately, compliantly, and in real time”
At Eureka, we understand how critical, and sensitive, pharmacovigilance is for every pharmaceutical company in the UAE. With 10 years of GCC experience and a medical-led digital team, we support pharma brands with accurate PV and PTC reporting across all digital channels.
In this article:
we’ll answer the key questions companies ask when choosing the right pharmacovigilance partner in Dubai:
1. What exactly are pharmacovigilance services?
2. What makes pharmacovigilance services so important in Dubai?
3. Why do pharma companies struggle with digital pharmacovigilance?
4. Why choose Eureka as the best pharmacovigilance company in Dubai?
5. What does Eureka’s pharmacovigilance service include?
Q1. What exactly are pharmacovigilance services?
Pharmacovigilance refers to the monitoring, reporting, and evaluation of the safety of medicines after they have been approved and are being used by real patients.
These services typically include:
- Adverse Drug Reaction (ADR) reporting
- Product Technical Complaint (PTC) handling
- Ongoing drug safety monitoring
The goal is simple but crucial: detect risks early, prevent harm, and ensure that every medicine remains as safe as possible.
Pharmacovigilance can be carried out through multiple methods; call centers, emails, medical inquiries, field teams, and safety databases. But when ADRs and PTCs appear on digital platforms such as social media channels, websites, and online reviews, this falls under Digital Pharmacovigilance services.
And that is exactly where Eureka specializes.
Q2. What makes pharmacovigilance services so important in Dubai?
Dubai is one of the most regulated healthcare markets in the GCC. With strict MOHAP guidelines, SFDA standards influencing the region, and increasing digital consumption, every pharmaceutical brand must ensure:
- Accurate ADR reporting
- Documented PTC tracking
- Compliance with local and global PV regulations
- Monitoring customer conversations across digital platforms
Once a pharma or health brand opens any channel of communication with patients or consumers, even a simple social media page, pharmacovigilance becomes a mandatory responsibility. Every comment, message, or review has the potential to contain a reportable safety event.
That’s why choosing the right partner is essential… and why many companies search for the best pharmacovigilance companies in Dubai to manage this obligation accurately and efficiently.
Read more: How did Eureka support patient safety Through Pharmacovigilance
Q3. Why do pharma companies struggle with digital pharmacovigilance?
Because of this challenges:
- Detecting ADRs and PTCs across all social media platform
- Ensuring documentation meets strict regulatory requirements
- Responding within required timelines
- Managing the high volume of digital conversations
- Having trained pharmacists who fully understand PV obligations
And this is exactly the gap Eureka fills, providing accurate, reliable digital pharmacovigilance services.
Q4. Why choose Eureka as the best pharmacovigilance company in Dubai?
Eureka is a leading health and wellness digital marketing agency that delivers specialized digital solutions tailored to pharma needs. That’s why one of our top offerings is Pharmacovigilance and PTC Reporting provided alongside our community management service.
Here’s what sets us apart:
1. A decade of experience in the GCC market
For over 10 years, we’ve supported pharmaceutical and healthcare brands across the UAE, KSA, Kuwait, Bahrain, Oman, and the wider GCC, along with markets in Australia and Europe such as the UK and Germany. Our long-term regional experience gives us a deep understanding of local regulations, patient behavior, and digital channels.
2. Half of our team comes from a medical background
Out of our 65 employees, more than 30 are pharmacists, dentists, and physicians who also have digital marketing expertise. This unique combination of medical knowledge and digital skills allows us to understand your industry at a much deeper, more accurate level than a traditional agency.
3. Social media teams trained in real pharmacovigilance
Most agencies have social media managers… We have well-trained pharmacists running the social platforms.
This means:
- We don’t just see an adverse event, we recognize it
- We understand the language of patients, caregivers, and HCPs
- We can identify ADRs and PTCs faster and more accurately
- We catch subtle safety signals other agencies would overlook
- We document every detail with medical precision
This is what makes Eureka a trusted PV partner for leading pharma brands across the region.
Check: Our social media marketing services in Dubai
Q5. What does Eureka’s pharmacovigilance service include?
Our Pharmacovigilance and PTC Reporting service gives pharma companies everything they need to stay compliant, responsive, and protected across all digital platforms.
Here’s what our service includes:
- Continuous monitoring of digital channels
- ADR detection and classification
- PTC identification and documentation
- Secure export for your PV department or QPPV
- Daily, weekly, and monthly reporting
- Immediate escalation for serious events
- Multilingual monitoring in English, Arabic, and Dutch
In short, you receive end-to-end digital pharmacovigilance services without needing to build your own monitoring team.
