Q1: Why Should Health & Wellness Brands Take Snapchat Ad Seriously in Saudi Arabia?
Saudi Arabia is one of the top 5 Snapchat markets worldwide. Statista reported 25.39 million active users in April 2025 and an 87.7% national reach in February 2025
Snapchat isn’t just a fun app for sharing selfies and streaks, it’s where Millennials and Gen Z in KSA spend their time, trust recommendations, and increasingly make purchase decisions online. For health & wellness brands, this creates a critical opportunity.
While many companies still focus exclusively on Instagram and TikTok, both of which already have a strong presence in Saudi Arabia, brands that partner with a trusted Snapchat marketing agency in Saudi Arabia gain an early-mover advantage and reach highly engaged audiences.
Q2: Why Choose Snapchat Ad Over Other Platforms in KSA?
- High Engagement: Users are in a positive, receptive mood, making them more open to brand messages.
- Massive Youth Reach: Reach over 90% of Millennials and Gen Z, precisely targeted by interest, behavior, and location.
- Growing Shopping Behavior: 66% of Snapchatters report making more online purchases than they did previously.
- Strong Buying Power: Snapchatters control trillions in global spending and actively share the products they love.
- Fast to Launch, Fast to See Results: Go from creative to live campaigns in minutes using Snap Pixel, Goal-Based Bidding, and Audience Insights.
Read more: Gen Z Social Media Trends in The GCC
Q3: How Do Snapchat Users Respond to Ads?
According to Snapchat For Business, users exposed to Snapchat ads are:
- 45% more likely to recommend your brand after seeing an ad.
- 34% more likely to purchase your advertised product.
The reason? Snapchat users are in a relaxed, authentic mindset, engaging with friends and content they enjoy, making them far more open to brand messages than on many other platforms.
Read more: Digital Marketing Q&A Guide for CHC Brand Marketers
Q4: Can Snapchat Ads Work for Regulated Industries Like Pharma, Health & Wellness?
Absolutely, with the right partner! As a Snapchat marketing agency in Saudi Arabia specialized in the health & wellness sector, Eureka ensures every Snapchat Ads campaign is engaging, culturally aligned, and fully compliant:
- Share bite-sized health education content through Stories
- Use AR lenses for skincare or wellness product try-ons.
- Run seasonal awareness campaigns with Geofilters.
- Showcase product collections for ecommerce-ready items.
Read more: What is the Best Digital Marketing Agency for Health and Wellness?
Q5: Can I Reuse My Instagram or TikTok Content for Snapchat?
Not exactly! While all three platforms use vertical video, Snapchat’s culture is faster, rawer, and more personal.
- Content works best when it feels native to the platform.
- Gen Z and Millennials respond to quick, authentic moments! not polished, recycled content.
At Eureka, we specialize in adapting your existing creative into Snapchat-native campaigns without starting from scratch, saving time while maximizing impact.
Read more: TikTok vs Instagram: Which Platform Is Better for Health and Wellness Brands in the GCC?
Q6: Which Snapchat Ad Formats Work Best in 2025?
Snapchat’s latest and most popular ad formats offer immersive, high-impact ways to connect with audiences:
- Snap Ads: Full-screen vertical video or image ads appearing between Stories and Spotlight content, up to 3 minutes long. These are great for brand awareness and driving website visits or installs.
- Story Ads: Ads appearing as branded tiles in the Discover section, allowing a sequence of 3-20 images or video snaps for storytelling or product showcases.
- Collection Ads: Swipeable carousels of multiple products below a full-screen video or image. These direct users to product pages, ideal for ecommerce promotions.
- Dynamic Ads: Automatically generated based on user behavior and pulling from product catalogs, used for retargeting, upselling, and personalized campaigns.
- Sponsored AR Lenses and Filters: Interactive augmented reality lenses for face and world effects, including product try-ons and branded filters that users can engage with and share.
- Commercials: Non-skippable video ads (6 seconds to 3 minutes) embedded in premium shows and curated content, designed for high-impact storytelling and brand launches.
- Sponsored Snaps with Chat Integration: Ads within the Chat Feed, including “First Snap,” a single-day takeover with full-screen video and CTA, enhancing engagement directly in conversations.
- Sponsored AI Lenses: Newer ad format using generative AI technology for immersive and interactive lens experiences (launched early 2025).
Read more: How AI is Transforming Social Media Marketing for Pharma, Health, and Wellness Brands
Q7: Why Do Health & Wellness Brands Trust Eureka as a Snapchat Marketing Agency in Saudi Arabia?
- Industry Specialization; Experts in pharma, health and wellness marketing.
- Regional Expert; Deep understanding of Saudi Arabia consumer behavior and culture.
- Compliance-First Creativity; Creative ads that pass regulatory checks without losing engagement.
- Tech-Driven Optimization; Leveraging the latest AI tools and technologies for maximum performance.
Q8: What’s the Next Step?
Before moving forward, ask yourself an important question:
“Is Snapchat the right platform for your brand right now?’
While Snapchat offers impressive reach and strong conversion potential in Saudi Arabia, it also comes with two major challenges:
- It can be relatively costly.
- It’s not suitable for every brand or every stage of the marketing funnel.
That’s why brands shouldn’t jump in blindly. Instead, they need expert guidance to determine when Snapchat is the right platform, and when another channel may deliver better ROI.
As a specialized digital marketing agency in Saudi Arabia, Eureka provides honest, data-driven consultation and builds campaigns that connect, engage and convert, while keeping your message creative, compliant, and culturally relevant.
