Digital Marketing Approaches in 2020

When every new year is just around the corner, new techniques and strategies to impress the audience appear. The ways some applications rise so fast isn’t done off the cuff. Certain elements in digital marketing help a website, application or a social account to rise so fast. Here we share some of the elements that help brands stay on top of the rest. 

Content Marketing

Content marketing is the type of marketing provided by a digital marketing agency that involves creating and publishing relevant, educational, entertaining content that doesn’t necessarily promote a brand but to engage the audience and stimulate their interest in the product. 

One of the services that have been on a roll since it’s started in 2012 was Tik Tok, especially when they launched their mobile application for android and IOS in 2017 for markets outside of China. What makes that application special is the ability to generate a huge amount of entertaining video content regularly, which keeps it on top of the audience’s mind. 

Inbound Marketing

Unlike outbound marketing, inbound marketing is the system of methods that uses relevant and valuable content that is tailored around the customers to attract them. It uses content that the audience will like, engage with and helps them solve their problems rather than content that distracts them. 

Inbound marketing comes in many forms like useful blogs, social media campaigns, ebooks, SEO-friendly content…etc.

Search Engine Marketing

SEM is the form of marketing that involves promoting websites by increasing visibility in search engine results. This process is normally done by an online advertising agency

Search engine marketing includes pay-per-click (PPC) and search engine optimization (SEO). 

Pay-per-click means that the advertiser pays the publisher when an ad is clicked to drive traffic to the website. 

SEO focuses on organic reach. It’s a long-term process and involves regular creation of content that is SEO-friendly leading to a higher ranking on the search engine which is proportional to the amount of traffic to this website. 

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