World Diabetes Day 2025 | Health Awareness Campaign by Eureka
Social media has become one of the most powerful tools driving change in health awareness worldwide. And when used creatively, it can turn complex medical topics into conversations people understand, remember, and share.
If your brand is exploring ways to build high-impact health awareness initiatives, social media marketing services can be your most effective solution.
At Eureka, we help pharma, health and wellness brands design campaigns that are medically accurate, creative, and aligned with patient needs. Today, we’re sharing a real example of that impact.
Let’s explore one of the largest global campaigns… World Diabetes Day.
Q1: What is the best diabetes campaign?
World Diabetes Day is considered the most influential diabetes campaign globally. Held every year on 14 November, it reaches more than 1 billion people across 160+ countries, raising awareness, promoting early detection, and supporting the well-being of those living with diabetes.
Social media marketing plays a crucial role in this sector. It delivers the health messages where people spend most of their time… online!
Check out: Social Media Marketing Services in Dubai
Q2: What is the theme of World Diabetes Day 2025?
For 2025, the International Diabetes Federation selected “Diabetes and the Workplace” as the global theme. Because for millions of people, diabetes isn’t something they leave at home when the workday begins.
Diabetes comes into the morning meeting, sits beside them at the desk, and quietly shapes their day… from what they eat, to when they pause, to how much energy they have. Most of it happens silently, long before anyone else even realizes.
This year’s theme urges employers and employees to “Know more and do more for diabetes at work.”
Read more: Creative Health Awareness Campaigns | World Breastfeeding Week
Q3. What challenges do employees with diabetes face in the workplace?
According to International Diabetes Federation statistics:
- 7 in 10 people with diabetes are of working age, meaning their condition directly affects their workday.
- 3 in 4 experience anxiety or depression linked to their diabetes.
- 4 in 5 report diabetes burnout.
But behind these numbers are real lives, employees quietly dealing with stigma, hesitating to take medication publicly, fearing they’ll be misunderstood, and carrying the emotional load of managing their health while meeting work demands.
This isn’t a health issue… it’s a workplace issue.
Q4. How can we promote diabetes awareness?
At Eureka Digital, we specialize in creating creative health-awareness campaigns through strategic social media marketing services.
This year, we developed a creative concept inspired by something every employee uses at work, keyboard buttons, and transformed each one into a message of empowerment for people living with diabetes:
- END: End stigma
- CTRL: Control your glucose
- SHIFT: Shift your habits
- DEL: Delete stress
- F1: Ask for help
- ENTER: Enter a place that cares
- SPACE: Make space for health




























These visuals do more than catch attention… They stick in people’s minds! And in health communication, what people remember is what makes an impact.
Check out: World Patient Safety Day 2025 | Health Awareness Campaign by Eureka
Q5. Why does Eureka invest heavily in health awareness campaigns, especially diabetes?
At Eureka, health and wellness aren’t just part of what we do, they’re what drive us.
We create campaigns that educate, inspire, and make a meaningful difference in people’s lives.
Over the years, we’ve led health awareness initiatives across many regions, shaping each one with clarity, compassion, and a deep understanding of diverse audiences. And among all the topics we cover, diabetes awareness has become one of our most important priorities, why? because the need is real, constant, and deeply human.
Our social media marketing services are built specifically for pharma, health, and wellness brands. We aim to share accurate medical information, raise awareness about critical conditions, and support brands in delivering content that truly matters.
We believe that education is the first step toward better health, and our mission is to empower people with the knowledge they need to take control of their well-being.
If your brand wants to raise awareness and drive engagement in the health space, that’s exactly what we’re built for.
Read more: Creative Health Awareness Campaigns – World Diabetes Day 2023
Q6. Where can you find Eureka’s social media marketing services?
Our social media marketing services extend across multiple regions, supported by teams who understand the unique needs of pharma, health, and wellness brands.
You can find us in our key regional and representative offices:
📍 United Kingdom | London
📍 Australia | Melbourne
📍 United Arab Emirates | Dubai
📍 Saudi Arabia | Riyadh
Whether you’re building a global campaign or a regional initiative, we are here to help you! Contact us now