Prime Health – A GEO & AIO Success Story
When we talk about healthcare online visibility today, it goes far beyond ranking on Google. It’s about being discoverable wherever patients look for answers, not only from search engines but also social SEO and AI generative tools.
Yet even leading hospitals can remain invisible online if their content doesn’t appear when people need it most.
That was the challenge for Prime Health, one of the UAE’s top healthcare organizations, operating hospitals, medical centers, and pharmacies across the country. They weren’t appearing in search results unless people searched specifically for the hospital’s name.
Brief
Prime Health wanted to dominate search visibility across all relevant health queries, whether by specialty, or medical service, ensuring they appeared as the top recommendation for users seeking healthcare services in Dubai and other UAE cities.
Solution
We began by launching a smart SEO strategy to strengthen Prime Health’s search presence. But as search behavior evolved, so did we.
When Generative Engine Optimization (GEO) emerged, our team became one of the first agencies to adopt and implement these new techniques.
We didn’t just optimize for Google, we reimagined visibility for the new search era, building a comprehensive strategy that combined SEO, GEO, and AIO to ensure Prime Health could be discovered across every channel, from traditional search results to conversational AI platforms.
Our strategic pillars:
- Website Optimization: Refined the site structure, internal linking, and keyword mapping across all service lines to strengthen organic performance.
- Local SEO: Boosted visibility in Google Maps, local health searches, and physician-specific queries, helping nearby patients find the right care faster.
- Backlink Development: Built high-quality backlinks through trusted medical directories and local media to enhance domain authority.
- Generative Content Creation: Developed bilingual (Arabic and English) Q&A-style content that mirrors how people naturally ask health questions online, improving reach across search and emerging AI platforms.
- AI Search Adaptation: Optimized for AI-generated snippets and answer engines, ensuring Prime Health appeared in relevant summaries and conversational results.
Results
- Achieved first-page rankings for high-volume, competitive keywords such as “best hospital near me,” “24-hour medical clinic,” “plastic surgery,” “cardiologist doctor,” and “dental services.”
- Gained AI visibility across Google AI Overview, ChatGPT, Perplexity, and Gemini, appearing in health-related summaries and conversations.
- Strengthened local SEO presence across the UAE.
Outcome
In just one year, Prime Health Hospitals recorded a 267% increase in total impressions and a 30% increase in total clicks, reflecting stronger discoverability and positioning the brand as a market leader.
What started as an SEO strategy has evolved into a GEO and AIO success story, one that continues to grow through ongoing collaboration and shared success.
