Zatamil HCP Communication
Zatamil is a topical medication containing mometasone furoate, a potent corticosteroid known for its efficacy in treating inflammatory skin conditions such as eczema and psoriasis. It provides relief from redness, swelling, itching, and discomfort associated with these conditions.
Brief
We launched a targeted campaign aimed at Australian healthcare professionals (HCPs) to highlight the high efficacy of Zatamil in managing eczema. The objective was to enhance awareness and encourage adoption of Zatamil as a preferred treatment option.
Solution
To effectively communicate Zatamil’s benefits, we developed a compelling creative concept featuring the slogan: “Don’t let eczema dominate your patient’s life.” This concept utilized striking visuals of Wolverine’s iron or steel claws to dramatize the intense itching and scratching experienced by eczema patients, leading to cuts or wounds. The imagery effectively conveyed the severity of the condition and positioned Zatamil as a solution to alleviate these symptoms.
Results
The powerful and evocative concept resonated strongly with Australian HCPs, leading to increased engagement and adoption of Zatamil in clinical practice. The campaign’s success was recognized with an award in the health and wellness sector, underscoring the effectiveness of creative and culturally relevant marketing strategies in the pharmaceutical industry.
