Sandoz – Corporate Branding Through Content Marketing
Sandoz GLS (Gulf, Levant & Saudi Arabia) is the regional affiliate of Sandoz Global, a worldwide leader in generic medicines and biosimilars dedicated to improving access to high-quality, affordable treatments.
Brief
Sandoz GLS aimed to establish an authoritative corporate brand presence across the Gulf, Levant, and Saudi Arabia markets. Their goal was to communicate their therapeutic leadership, highlight their people and culture, and strengthen visibility among HCPs and B2B stakeholders through an effective, high-quality content marketing strategy on LinkedIn, the leading platform for B2B communication.
Solution
Our partnership began in mid-2024 with the launch of the official Sandoz GLS LinkedIn page, the foundation for a long-term corporate branding strategy.
From there, we developed a comprehensive content marketing framework designed to unify global messaging with regional relevance, ensuring every piece of content reflected Sandoz values, scientific credibility, and cultural sensitivity.
Our Branding Strategy
1. Content Strategy & Calendar Development:
We developed a monthly bilingual (Arabic and English) content calendar aligned with Sandoz Global’s communication pillars and tailored to the cultural context of the GCC and Levant.
2. Diverse Content Formats
To build a strong, engaging brand presence, we produced a variety of formats including:
- Static posts
- Carousels
- Short- and long-form videos
- Animated videos
- Leadership messages and corporate narratives
3. Compelling content pillars
Our content covered a wide spectrum of corporate communication:
- Seasonal moments and regional cultural occasions
- Global health awareness events
- Educational content on key therapeutic areas
- Informational assets designed specifically for HCPs
4. Alignment With Global Brand Governance
Every piece of content echoed Sandoz Global’s brand voice and visual identity while maintaining relevance to the local audience and healthcare ecosystem.
5. Community Management
We ensured real-time engagement, professional communication, and consistent responsiveness, essential for strengthening corporate credibility and audience trust.
Results
Within months, the content marketing strategy delivered measurable growth and visibility:
- Thousands of organic followers gained on LinkedIn
- Thousands of engagements driven by educational and corporate storytelling
- Hundreds of thousands of impressions across static, carousel, and video formats
- Increased recognition from regional HCPs and industry stakeholders
Outcome
Sandoz GLS has successfully strengthened its corporate presence in the region, reinforcing its position within the global organization. This branding journey continues to elevate Sandoz GLS as a regional leader in generics, biosimilars, and accessible healthcare.
Our collaboration continues to evolve, driven by a shared commitment to scientific excellence, meaningful communication, and long-term brand impact.
One of the best agencies I’ve worked with extremely professional and highly cooperative. I see them not just as a vendor, but as colleagues and partners. I closely work with Ahmed Adel, their account manager, who exemplifies collaboration, responsiveness, and professionalism. We’ve accomplished a lot together and look forward to achieving even more. I highly recommend Eureka to any company or individual aiming to upgrade their brand, strengthen their social media presence, and take it to the next level.
Amr Hamada
Corporate Communications & Capability Building Lead | Sandoz GLS
