Novaldol 360 Digital Campaign
Pain relief is personal what triggers a headache for one person may not be the same for another. Novaldol, now rebranded as Doliprane (Paracetamol 1000 mg), recognized this and took a tailored approach to digital marketing, ensuring its messaging truly resonated with different audiences.
Brief
As a trusted pain relief brand, Doliprane needed a digital strategy that connected with diverse consumer groups. By analyzing audience insights, we identified key headache triggers based on lifestyle and daily routines, allowing for personalized, highly relevant messaging.
We have been managing Doliprane’s social media presence (not exclusively) for over eight year.
Solution
To maximize impact, we developed a persona-driven marketing approach, segmenting audiences based on common headache triggers:
- Housewives: Headaches from childcare, household chores, and daily responsibilities.
- People who drive for long hours: Stress from commuting, traffic noise, crowded spaces.
- Working professionals: Headaches due to stress, screen time, and lack of sleep.
For each persona, we crafted personalized ad creatives that spoke directly to their pain points, reinforcing Doliprane as the go-to solution for quick and effective relief.
Results
- Highly personalized campaigns led to increased engagement and stronger consumer connection.
- Significant growth in market share within target regions, solidifying Doliprane as a leading pain relief brand.
