Brufen AI Powered Campaign
Brufen is the #1 prescribed ibuprofen brand in target markets, renowned for its proven fast-acting formula that provides relief within 15 minutes and lasts for up to 8 hours. With a strong heritage of brand recognition and trust among healthcare professionals (HCPs) and pharmacists, Brufen is a market leader in pain management.
Brief
The objective was to position Brufen as the top-of-mind or go-to brand for different types of pain across diverse target audiences. The campaign aimed to cement Brufen’s leadership in competitive markets by increasing brand awareness and consideration across these distinct consumer profiles.
Solution
To achieve these goals, we utilized advanced AI-driven targeting techniques and data-driven decision-making strategies. Key steps included:
- Strategic AI Targeting: Using AI tools, we identified and segmented key consumer profiles to deliver tailored messaging for each pain management scenario, ensuring relevance and engagement.
- Platform-Specific Optimization: Leveraging tools, we optimized ad placements, audience targeting, and messaging, enabling us to reduce the cost of key performance indicators (KPIs) by 40%.
- Continuous Campaign Optimization: Real-time data analysis allowed us to refine campaigns dynamically, ensuring the highest levels of efficiency and impact at every stage of the funnel, particularly during awareness and consideration.
Outcome
The strategic approach significantly enhanced Brufen’s share of voice in target markets. Improved targeting and optimization drove better awareness and consideration metrics, reinforcing Brufen’s position as the preferred pain relief solution for diverse consumer profiles. This data-driven campaign not only strengthened Brufen’s market leadership but also set a benchmark for cost-effective, high-impact marketing strategies.
