Creative Health Awareness Campaigns | World Breastfeeding Week

creative health awareness campaigns

In this article, we’ll share how we developed a creative health awareness campaign for World Breastfeeding Week, blending humor, AI technology, and WHO recommendations to educate and engage audiences.

Q1: What is a health awareness campaign?

A health awareness campaign is an initiative aimed at informing and educating people about a specific health topic, condition, or behavior, with the goal of promoting healthy choices, preventing illness, and encouraging positive lifestyle changes.

Q2: What is the goal of health awareness campaigns?

The true goal goes beyond visibility, a well-crafted health awareness campaign should:

  • Share life-changing health knowledge
  • Encourage people to take positive action
  • Support public health objectives
  • Show a brand’s social commitment
  • Build authentic trust with audiences

For health and wellness brands, it’s not just about being seen, it’s about being meaningful, helpful, and memorable.

Q3: What did we do for World Breastfeeding Week 2025?

At Eureka, we took a fresh approach, launching a funny, creative, and hyper-realistic AI-powered baby, frustrated because his mom was “only” breastfeeding him 20 times a day. Sounds silly? Exactly. That’s the hook!

We grabbed attention with humor in the video, then delivered the truth from WHO in the caption: babies under 6 months need 8–12 feeds a day to grow strong and healthy.

How we did it?

  • Join the AI “talking baby” trend
  • Harness the latest AI technologies and tools
  • Spark curiosity with an “illogical” yet relatable baby POV
  • Share trusted WHO recommendations in a memorable way

At Eureka, we believe health awareness doesn’t always have to be serious. It just has to be effective.

Read more: Creative Health Awareness Campaigns by Eureka – World Diabetes Day

Q4: What does WHO recommend about breastfeeding?

We built our message on trusted medical facts from the World Health Organization:

For babies under 6 months:

  • Exclusive breastfeeding: No other food or drink.
  • Signs your baby is getting enough milk: At least 6 wet nappies/day, soft stools, and steady growth.
  • Avoid giving water: It can cause diarrhoea, malnutrition, and reduce breastfeeding. Breast milk is more than 80% water, so even on hot days, extra feeds are better than water.
  • Feeding frequency: Most babies need 8–12 feeds in 24 hours for the first 6 months. Make sure to let them finish naturally.
  • Mother’s diet: Eat healthy when possible, but even if not perfect, breast milk still meets your baby’s needs.

For babies above 6 months:

  • Start solids: From 6 months, add family foods to breast milk. Babies can eat what you eat (meat, fish, eggs, vegetables, fruits, beans, nuts).
  • Safe food prep: Store and cook food safely to avoid illness.
  • Self-feeding: Offer soft foods babies can hold and feed themselves.
  • Continue breastfeeding: Up to 2 years and beyond , it continues to protect against infections.

Read more about creative health awareness campaigns launched by Eureka in collaboration with WHO:

WHO Anti-Tobacco Awareness Campaign

WHO Mental Health Award-Winning Campaign

Q6: Who should care about health awareness campaigns?

If you’re a pharma, health, or wellness brand, this matters to you.

  • Want to raise awareness about a health condition?
    You can connect it to your prescription drug or OTC product in a meaningful, compliant way. For example, highlighting diabetes treatments during World Diabetes Day.
  • Planning a seasonal campaign around a health awareness occasion?
    Think of summer campaigns for World Skin Health Day.
  • Need to educate your audience in a relatable, non-clinical way?
    A creative health awareness campaign can make complex information easy to understand and emotionally engaging.

Read more: How Health Awareness Campaigns Can Help Pharmaceutical Companies’ Business

Q7: What’s next?

If you’re planning your next campaign, contact Eureka, your creative health & wellness digital marketing agency.

We specialize in creative health awareness campaigns that:

  • Use smart storytelling
  • Follow medical compliance and regulations
  • Leverage latest AI and technologies tools

Contact us now!

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