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Online ads/Social Media Brief
Company
Company Name
Mobil Number
Company Email
What is your product/service in details?
What is the strategic competitive advantage/selling points of the company/product/service?
How much is the cost of product/service?
choose
USD
EUR
AED
SAR
EGP
Who are your competitors?
What’s your market share?
Campaign
What is the overall objective of your campaign?
What is the key message / single minded message?
What is the campaign duration?
Months
Years
What is the planned start time?
What are available consumer insights (if any)?
Campaign communication language, please choose
English
Arabic
French
Other : please specify
Do you have guidelines for both brand and social media presence
Yes
No
Will there be any high seasons, anniversaries or events?
Where do you sell your products? if online (please provide links)
Do you have an estimate or allocated budget?
1000 USD – 2000 USD
2000 USD – 5000 USD
5000 USD – 10,000 USD
10,000 USD – 20,000 USD
20,000 – 50,000 USD
50,000 – 100,000 USD
100,000 – 200,000 USD
200,000+ USD
Do you need Google advertising?
Yes
No
If yes, which of the following:
Google ads : Google display ads (GDN : PPC, Impressions,..)
Google ads: search campaigns (PPC)
What are the social media platforms you want to run the campaign on?
Facebook
Twitter
YouTube
Instagram
Snapchat
LinkedIn
Other (please specify)
Target audience (if you have different products targeting different segments please specify)
Gender
Male
Female
Age group
18:80
20:60
Location (country, cities)
Socioeconomic status
A+
A
B+
B
C
Profession
Other : Interest / Marital status /…
If you have more than 1 target audience (for ex. multiple countries or cities) please give weight % for each (for ex. KSA 50%, UAE 30%, Kuwait 20%)
Requested services
Account (page, channel, etc) management
Social media advertising
Activations (creating tabs, applications, etc)
Consultation
Don’t know
Content
Do you have content?
Yes
No
if yes please specify
Text
Photos
Videos
Audios
Online banners
In case we create the content, do you recommend a reference? please specify
Do you recommend a certain tone of voice (funny, friendly, official, medical, …) please specify
Do you like creating a character?
Yes
No
If yes:
What are character features (funny, serious, medical, sporty, healthy ….)?
What is character’s age group? gender? Social class ?
Do you recommend certain colors or design line ? or a reference
Do you recommend a certain content strategy? please specify
Current social presence
If you have any presence online (website/social media account/mobile application) please list the accounts links here
Advanced
If you have any presence online (website/social media account/mobile application) please list the accounts links here
Do you have systems in place to review and improve your social media activities?
Yes
No
Do you have an integrated strategy for your traditional and online marketing activities?
Comments and special requests
Comments and special requests
Send
contact
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UK Office
75 Shelton Street, London, WC2H 9JQ
+44 7355 583 996
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Unit NO. 2H-05-412, floor NO.5, bldg NO.2, plot NO. 550-554 j&G dmcc. DUBAI, UAE.
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