Novartis At Swiss Pavilion In Expo 2020 In Dubai

A world Expo is a global gathering designed to showcase the achievements of the participating countries. It is held to share and find innovative solutions every year by allowing visitors to have tours inside each country theme using engaging activities and stunning visuals. Each time the exhibition is held in a different part of the world for months, ranging from three to six months.

Expo 2020 is currently hosted by Dubai from 1 October 2021 to 31 March 2022. More than 190 countries participated. For the first time in the world, each country will have its pavilion to show its culture and let people discover what makes each county unique.

Read: DIGITIZATION, DIGITALIZATION, AND DIGITAL TRANSFORMATION EXPLAINED

Novartis At Swiss Pavilion In Expo 2020

As a leading global medicines company, Novartis use innovative medical solutions and digital technologies to create life-changing treatments in all areas of medicine. Novartis is at the Swiss Pavilion in Expo 2020 restructuring medicine to improve and extend people’s lives.

Areas Novartis focus on include:

Data Science & Artificial Intelligence

Novartis uses technologies like Artificial Intelligence (AI) to break the new medicine, come up with new innovative solutions, and improve people’s lives through integrating data science and AI.

Cell And Gene Therapy

To help patients with rare and life-threatening genetic diseases, Novartis focuses its effort on finding and developing new therapies for such conditions. These therapies aim to stop the disease at its beginning or even reverse it rather than treating the symptoms.

Building Trust With Society

Novartis aims to lead the world in creating a positive social change. We can help by embracing a great societal impact as a core business objective. Building connection with society is key for managing environmental, social, and corporate governance topics.

Patient Community

Novartis works with the patient community to get better results for patients and alter the practice of medicine. Novartis recognizes the importance of patients and caregivers understanding what they can expect from Novartis. They are actively seeking out and listening to insights from the patient community for the mutual benefit of patients, healthcare systems, and Novartis.

Read: METAVERSE & HEALTHCARE

Novartis consistently rank among the world’s top companies investing in research and development. As they reached 800 million people globally and uncovered inventive ways to grow access to their latest treatments, about 109,000 individuals of more than 140 nationalities work at Novartis worldwide.

Novartis aims to change the way they create medicine to engage with healthcare providers and patients and improve the ways things operate.

Did you know that more companies in the pharmaceutical industry embrace digital marketing and social media marketing to reach more people globally? Call one of our team members to start working on your campaign today.