DIGITAL MARKETING TOOLS FOR BRAND MANAGERS IN THE PHARMA INDUSTRY

Digital marketing tools enable marketers to plan, prepare, launch, test, and analyze campaigns fast and efficiently. Here are a few digital marketing tools that are essential for brand managers to keep updated.

Social Media Moderation and Listening Tools

Social listening enables businesses to comprehend the discourse surrounding their brands, as well as the products and services they provide. For instance, if a company sells NSAIDs medication for people suffering from osteoarthritis, social listening will offer useful consumer information that businesses can utilize to assess customer awareness of their brands and enhance marketing messages according to patients’ pain points. It helps listen for keywords related to a brand, the brand’s competitors, and the industry. In short, conduct an analysis to use it later in your campaigns. This will enable acting on the facts you have later.

Tools you can use to listen to and moderate a brand include Hootsuite, HubSpot, BuzzSumo, Buffer, Sprout Social, Brand24, and Brandwatch.

Another useful technique is to track relative hashtags on a social platform to see what people are talking about. Those hashtags can be therapeutic areas or your product’s indications.

Related: What’s Shoppertainment? How To Use It For Health And Wellness Products?

Google Trends

Google Trends is a website that tracks the most popular Google Search terms across various geographies and language groups. The website compares the search volume of various keywords throughout time using graphs.

With Google trends you can:

• Explore what people are searching for so you understand people’s needs and interests.
• Notice the jump in specific keywords (real-time, daily or at a certain time of the year) so you can use them in trend jacking or adjust your campaign according to seasonality.
• Compare different keywords and synonyms so you can tailor your marketing message.
• Display interest in a particular topic from around the globe or down to city-level geography so you can change your tactics and, in some cases, your overall strategy especially if you didn’t do good market research.

PS. It provides data from actual search requests made to Google, so it’s fairly reliable.

Google keyword planner

The keyword planner helps you find keywords for your search campaigns. Using this free tool, you may find new keywords associated with your company, get an idea of the number of searches they receive, and find out how much it will cost to target them.

Related: Digital Out-Of-Home Ads: A Revolution In The World Of Advertising For Pharma

Google Analytics

Google Analytics is a tool that gathers information from your apps and websites to provide reports that give you insights into how well your business is doing.

If you have a website that you wish to enhance its rank on google, then google analytics is going to be your best friend.

Google Analytics produces reports that are customized to track and display information like user numbers, bounce rates, typical session lengths, sessions by channel, page visits, goal completions, and more.

Do you want your product to stand out and reach more people? Get in touch with a member of our team!