Influencer marketing is now more widespread. The term has been extremely popular for a while; using this tool in the digital world has been increasing. Many companies set influencer marketing as part of every digital marketing strategy. The good thing about influencer marketing is that most influencers are specialized in something and have a targeted audience that follows them and have the same interests. There are influencers for skincare, fitness, nutrition, fashion, and almost every field you can imagine. The second thing about influencers is that people are more likely to trust them than celebrities.
The challenge with influencer marketing is as it gets more popular and their numbers increase, people get used to it and start to lose interest. But this was not the case with the marketing strategy done with Fito by LEO in cooperation with Eureka Digital using influencer marketing. Now we discuss how and why.
What Was LEO’s Challenge?
FITO is a cream for burns that causes no stains or smells which is its competitive advantage. Like any brand, it has got a few competitors, and each had a market share. Their target audience was mothers and chiefs. FITO wanted to set a new strategy to increase its market share in a way that is unique and brilliant and not boring so that it would stay on top of their audiences’ mind. Eureka Digital, on the other hand, wanted to set the scene for something that helps web users keep talking about the brand and both came up with an idea.
Challenge Accepted!
Influencer marketing was the best solution at that moment based on studies and analysis made by both parties. This is when they decided to advertise for the cream via an influencer. Here come the important point and first step which is choosing the right influencer. This step is key.
After the analysis was made the choice fell on “Hesham Baeshen” calling himself @misho_baeshen, a well-known chief that has got a big audience on Instagram. Hesham’s account has reached 2.6m followers. The frequency of posting and the amount of engagement shows how passionate he is about this job. Hesham Baeshen is also the type of influencer that engages with every single comment which is a good social media strategy that social media marketers follow to makes people come back again to the page.
On May 10, 2020, a video was posted showing Hesham publishing a new recipe by which the product was displayed within the video in a way that was so much fun and creative.
View this post on Instagram
What Is the Benefit?
The top advantage of working with an influencer, in this case, was to reach a specific target audience. The video was meant to market the product to a certain audience in a way that is appealing.
This video was one of a kind since it has brought so many positive comments and engagements on FITO cream, which doesn’t normally happen with influencers advertising for products.
The Result
Within only 3 days the post had already made 575,672 views and 966 comments. A significant amount of the comments was just about the brand, how they liked the ad, and how creative and fun it was.
By the end of the task, the work has paid off. Choosing the right people to work with at the very start; using creative ideas and tools helps celebrate a new day of success.
Have you considered influencer marketing to increase awareness about your brand? Contact one of our team members and get people talking about your product now!
